Irving, Texas — 7-Eleven, Inc. is rolling out a series of limited-time food, drink, and delivery deals across its 7-Eleven, Speedway, and Stripes locations, centering on value and convenience for the 2025 holiday season.
The promotions, which include a buy-one-get-one-free chicken sandwich offer and a $5 large pizza deal, aim to drive traffic and boost loyalty member engagement during peak travel and shopping months. The convenience retailer is also leveraging its 7NOW® Delivery app with discount codes for Christmas and New Year’s celebrations.
Deals, discounts, and loyalty Rewards
The promotional slate focuses heavily on hot food items and loyalty program benefits, available from late November through early January 2026.
- Raise the Roost® locations are offering a buy one, get one free deal on chicken sandwiches and chicken biscuits, valid from December 25, 2025, through January 1, 2026.
- At Speedy Café® locations, customers can purchase a one-topping large pizza for just $5, with the deal running from November 24, 2025, through January 6, 2026.
- A combined pizza and soda deal offers two pizza slices and a 20-oz Coca-Cola for $5, available at all participating 7-Eleven, Speedway, and Stripes stores through January 6, 2026.
- Loyalty members using either the 7Rewards® or Speedy Rewards® program can pair a breakfast sandwich for $2 with any hot coffee purchase. This offer is also valid through January 6, 2026.
- The 7NOW® Delivery app will feature multiple date-specific deals, including $10 off $20 on Christmas Day with code MERRY10, and a 50% off deal on New Year’s Day with code NYDAY (minimum $20 basket, maximum $10 off).
The company’s focus on hot food and deep discounts highlights its ongoing strategy to compete with quick-service restaurants. This push for value is often tied to 7-Eleven’s commitment to delivering fresh, high-quality, and convenient food options.
Industry context: The value and delivery push
Convenience retailers are increasingly leaning on promotional pricing and digital channels to maintain market share against fast-casual and quick-service restaurant competitors. For 7-Eleven, this flurry of holiday deals is a dual-purpose strategy.
“According to 7-Eleven, Inc., the deals are intended to provide customers with ‘merry meal deals and seasonal sips’ during the most delicious time of the year,” the company stated in a press release.
This type of aggressive value-based marketing is designed to convert general holiday traffic into repeat customers and loyalty program members. By tying the deepest discounts (like the $2 breakfast sandwich) to the 7Rewards® and Speedy Rewards® programs, 7-Eleven secures valuable customer data while reinforcing app usage.
The inclusion of special discounts on the 7NOW® Delivery platform underscores the critical role of delivery in modern convenience retailing, especially during the holidays when consumers prioritize time.
As part of its broader holiday strategy, 7-Eleven is also moving beyond food deals with a seasonal merch drop on its 7Collection online store. Launching just days after the pizza and chicken promotions, the limited-edition capsule features nostalgic apparel, décor, and giftable accessories—underscoring the retailer’s multi-channel approach to driving traffic, boosting engagement, and expanding its holiday presence.
Why it matters
The 7-Eleven holiday promotion blends digital strategy, value-focused CPG, and foodservice competition into a single campaign. By offering significant discounts on core hot food products (pizza, chicken, breakfast) and linking them to their loyalty apps, the company is using its physical footprint to drive digital engagement.
This strategy is critical for c-stores, which must continually innovate their food and beverage offerings and logistics to compete with delivery services and QSRs. The extensive use of date-specific delivery codes through the 7NOW® app also reflects the broader CPG trend of using proprietary delivery channels to own the last-mile customer experience and collect first-party data.
Editor’s note: Source86 perspective
For food manufacturers and private-label brands, 7-Eleven’s aggressive holiday value push highlights a growing CPG trend: the use of limited-time offers and deep discounting to capture market share in a highly competitive, value-focused environment.
The success of deals like the $5 pizza and $2 breakfast sandwich relies entirely on a consistently high-quality, cost-effective supply chain for ingredients like flour, cheese, and protein. This kind of high-volume, low-margin promotion requires flawless execution from co-manufacturers and ingredient suppliers.
At Source86, we help food brands manage ingredient sourcing, FSQA oversight, and private label production with transparency and precision. We ensure that when demand spikes due to value promotions or seasonal campaigns, our clients’ supply chains are ready to deliver consistent quality and profitability.
Our expertise covers bulk ingredients, co-manufacturing oversight, and supply chain excellence: the foundations required to support major retailer promotions like this one. Contact us.
FAQs
The holiday deals are valid at participating 7-Eleven, Speedway, and Stripes locations. Specific food deals, like the BOGO chicken, are available only at Raise the Roost® locations, while the pizza deals are available at Speedy Café® and general c-store locations.
Most of the food and beverage deals, including the $5 pizza combo and the $2 breakfast sandwich with coffee, are valid through January 6, 2026. The BOGO chicken sandwich deal is available from December 25, 2025, through January 1, 2026.
Yes, some of the key deals, such as the $2 breakfast sandwich offer, require a customer to be a member of the 7Rewards® or Speedy Rewards® loyalty programs. Delivery discounts are also exclusive to the 7NOW® app.
External source: Sleigh the Season: 7-Eleven, Inc. Unwraps Festive Food, Drink and Delivery Deals
