7-Eleven has unveiled its promotional lineup for Valentine’s Day 2026, focusing on value-driven offers for both in-store shoppers and delivery customers. The convenience retailer announced on Monday, February 2, 2026, that it will offer discounts on prepared foods, including a “buy one, get one” deal on chicken sandwiches, alongside aggressive pricing on private label sweets and national confectionery brands.
According to the company’s press release, the promotions are designed to cater to consumers seeking convenient and affordable options for the holiday, covering 7-Eleven, Speedy, and Stripes locations.
Dining Deals and Delivery Promos
The headline offer for the holiday targets food service customers at Raise the Roost® Chicken and Biscuits locations. On February 14 only, guests can purchase one chicken sandwich and receive a second for $1. The company stated this offer applies to classic, signature, spicy, buffalo, and BBQ flavors, though bacon and cheese varieties are excluded.
For consumers opting to stay home, the retailer is incentivizing use of its proprietary delivery platform. On February 14, customers using the 7NOW® Delivery app can receive $14 off orders of $30 or more by using the promo code LOVER.
Additionally, the chain is bundling energy drinks for delivery customers, offering a Red Bull trio (12-ounce cans) for $8.50 on the holiday.
Sweet Treats and Private Label Strategy
7-Eleven is also leveraging the holiday to promote its bakery and private label items. The retailer has rolled out heart-shaped donuts topped with red, white, and pink sprinkles as a limited-time bakery item.
In the confectionery aisle, the company is utilizing volume discounts to drive sales. 7-Select™ King-Size Chocolate Bars are priced at two for $4. For loyalty members using 7Rewards® or Speedy Rewards®, the retailer is offering two cookies for $1, with flavors including Semi-Sweet Chocolate, White Chocolate Macadamia Nut, and Salted Caramel.
Extending beyond the holiday itself, loyalty members can access $2 deals on share-size candy brands—including Snickers, M&M’s Peanut, Reese’s, Kit Kat, and Nerds Gummy Clusters—from February 11 through February 20.
Why It Matters
This campaign highlights how convenience retailers are increasingly competing with Quick Service Restaurants (QSR) for holiday dining occasions. By aggressively promoting Raise the Roost chicken sandwiches, 7-Eleven is positioning its prepared food offerings as a legitimate alternative to traditional fast food.
Furthermore, the emphasis on 7-Select private label items (cookies and chocolate bars) alongside national brands demonstrates a strategy to boost margin during high-traffic holiday periods. For a supplier or co-packer, this reinforces the importance of retail ready packaging and seasonal R&D flexibility to secure placement in these promotional cycles. The heavy reliance on the 7NOW app also underscores the critical role of digital infrastructure in moving bulk inventory quickly.
FAQs
What are the 7-Eleven Valentine’s Day deals for 2026?
The deals include a Buy One, Get One for $1 chicken sandwich at Raise the Roost locations (Feb 14), $14 off orders of $30+ on the 7NOW app (Feb 14), and various discounts on candy and donuts.
How do I get the 7-Eleven delivery discount?
Customers must use the promo code LOVER on the 7NOW® Delivery app on February 14 to receive $14 off a qualifying order of $30 or more.
Are the candy deals available to everyone?
Some deals, like the two for $1 cookies and the $2 share-size candy (available Feb 11-20), are exclusive to 7Rewards® and Speedy Rewards® loyalty members.
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