Nature’s Bakery is turning up the flavor this season with two delicious new additions to its beloved snack lineup: Oatmeal Crumble Raspberry Lemon Bars and Gluten-Free Strawberry Fig Bars. Known for their soft-baked, better-for-you snacks, the brand continues to deliver wholesome treats that are plant-based, allergy-friendly, and crave-worthy.
As more consumers seek clean-label snacks that suit various dietary needs, Nature’s Bakery is meeting that demand head-on. These are perfect for parents packing lunchboxes, busy professionals, and anyone looking for a tasty, guilt-free snack break.
These new flavors bring big taste and appeal to retailers, wholesalers, and R&D teams watching the functional snack space.
Snack smarter, snack happier
Let’s break down the two new stars of the snack aisle:
- Oatmeal Crumble Raspberry Lemon Bars
This flavor pairs real raspberry with a refreshing hint of lemon, topped with a cozy oat crumble. It’s soft-baked perfection with 14 grams of whole grains per serving. Plus, it’s nut-free, dairy-free, plant-based, and Non-GMO Project Verified—perfect for those who want a morning snack that feels indulgent but fits a clean lifestyle. - Gluten-Free Strawberry Fig Bars
Building on the success of their gluten-free Raspberry and Blueberry flavors, this new addition features certified gluten-free whole grains and real fruit filling. It’s soft-baked, satisfying, and a direct response to consumer demand for a strawberry option.
“Strawberry was the most requested flavor profile among our gluten-free customers. Raspberry lemon delivers a fresh flavor combo that fans have been asking for.” According to Nazneen Motiwala, Senior Brand Manager at Nature’s Bakery.
This is innovation led by feedback—and that’s what makes it stick.
Snack time just got a glow-up
These launches aren’t just about flavors—they’re about creating moments of joy.
For the Raspberry Lemon Oatmeal Crumble Bar, Nature’s Bakery curated a “Morning BFF Box” that includes the new bar, Pop & Bottle coffee, the new LaCroix “Sunshine” flavor, Loops under-eye masks, and other morning essentials. It’s a cute and clever way to connect the bar with daily rituals.
Meanwhile, the Gluten-Free Strawberry Fig Bar is getting a community-driven debut. Nature’s Bakery is sampling it through UrthBox, getting real-time reactions from wellness-focused consumers. They’re also teaming up with Nick’s Snack Pack, a nonprofit dedicated to celiac kids, to share the bars with a community that truly benefits from gluten-free snacks.
This kind of direct connection—through both influencer moments and thoughtful partnerships—adds a meaningful layer to the product launch strategy.
Tangy, sweet, and totally snackable
This launch is a great example of how flavor innovation can align with ingredient integrity. It’s not just about making something new—it’s about making something people actually asked for.
- Clean ingredients: No dairy, nuts, or GMOs
- Certified gluten-free and plant-based options
- Retail-ready with national rollout at Walmart, Target, and online
- Smart sampling that engages real consumers in real ways
- On-trend flavor development backed by consumer insights
The bars are also being sampled at the Sweets & Snacks Expo, giving buyers and product developers a first-hand taste of what could be the next top-seller.
New flavors, same feel-good vibes
For retailers, bulk buyers, and private label brands, Nature’s Bakery is showing what modern snack innovation looks like. These new bars hit the sweet spot: delicious, simple, and inclusive. In a category where consumers read every label and expect transparency, this kind of product development matters.
And for suppliers, it’s a reminder that the right combination of ingredient quality and customer feedback can lead to big wins.
Looking to create the next must-have snack bar? Let’s talk ingredients. Whether you’re sourcing gluten-free grains, fruit powders, or plant-based binders, Source86 has you covered. Reach out to explore how we can support your next delicious idea!
