Boar’s Head Brand®—the name synonymous with deli meats, premium cheeses, and all things delicious—has just taken an extra step to make sure that consumers across the country can enjoy its products with absolute confidence. On November 26, the company unveiled a new website, boarshead.com/FoodSafety, that focuses entirely on food safety. So, if you’ve ever wondered about the behind-the-scenes magic that goes into making those perfect slices of deli meat or your favorite cheese, this new page has all the juicy details. Let’s break it down, shall we?
Live today, people!
For a company with over a century of history, Boar’s Head knows that food safety is no small matter. From its origins in 1905 to the ever-growing line of premium products today, maintaining the highest standards for quality and safety has always been a top priority. The new website (that launched today btw) is designed to reinforce this commitment and reassure millions of customers who trust Boar’s Head for their food needs. What’s on the new platform? Boar’s Head’s new online hub is packed with useful information, covering everything from the company’s rigorous quality checks to its overall food safety strategy. Here’s a quick look at what you’ll find:
- Food Safety Commitment: A clear and comprehensive statement about Boar’s Head’s dedication to ensuring the safety of its products from farm to table.
- The Boar’s Head Food Safety Advisory Council: A group of experts (including renowned food safety guru Frank Yiannas, MPH) guiding the company in maintaining the highest standards.
- Quality Assurance Processes: Details on the steps taken throughout production, including vetting suppliers, regular audits, and using advanced technologies to keep food safe.
- FAQ Section: Get all your questions about Boar’s Head’s food safety practices answered directly from the source.
“We put safety first at every step of making high-quality food. Our new Food Safety page reinforces this commitment to the millions of people who enjoy Boar’s Head products.
We want people to know more about the rigorous processes and procedures we have in place – with in-depth supplier vetting, monitoring and audits, advanced technologies designed to uphold the highest safety standards, strict sanitation practices, comprehensive safety training for employees, certifications from leading food safety authorities, and ongoing third-party inspections to ensure constant compliance.
Under the guidance of our Chief Food Safety Advisor – renowned food safety expert Frank Yiannas, MPH – and the oversight of the Boar’s Head Food Safety Advisory Council, we will continuously innovate and enhance our processes to excel in food safety and deliver the trusted quality our customers expect.” Said the company.
The recall that started it all
You may recall that earlier this year, Boar’s Head made headlines for a significant recall. On July 26th, the company voluntarily pulled over 7 million pounds of its products from store shelves due to contamination with Listeria monocytogenes, a bacteria that can cause serious illness, particularly for pregnant women, the elderly, and those with weakened immune systems. This recall affected 19 states and had approximately 61 victims confirmed, 60 out of those had to be hospitalized and unfortunately, 10 deaths were confirmed. This was a wake-up call for everyone involved. Boar’s Head’s response to this recall was swift and thorough, and the company immediately initiated a comprehensive investigation and took action. Since then, Boar’s Head has doubled down on its commitment to food safety, enhancing its quality assurance processes and building this new Food Safety page as a testament to their ongoing efforts.
Why does this matter?
In an industry where food recalls are not uncommon, Boar’s Head’s proactive approach to food safety is a model for other companies to follow. With an increased focus on transparency and consumer confidence, the brand’s new platform serves as a reminder that food safety is not just a regulatory requirement—it’s a critical element of building trust with customers. And while incidents can happen, taking action and measures for the future is crucial. You gotta learn from your mistakes, you know? What does this mean for consumers? For consumers, this is a win. It’s reassuring to know that companies like Boar’s Head are committed to food safety at every stage of production. As we continue to navigate a world where foodborne illness can spread quickly, Boar’s Head’s investment in safety technologies, third-party inspections, and consumer education through their new webpage ensures that they’re ahead of the game.
Contact our team and find out more!
