Here’s the rundown, folks:
- Date: December 9
- Announced by: FDA on December 10
- Company: Borsari Food Co.
- Product: Borsari Bloody Mary Mix 32 oz. plastic bottle, black label with “Borsari” and “Bloody Mary Mix” written in bold, block letters
- Issue: Undeclared allergens – fish (anchovy) and soy
- UPC: 815893000101.
Keep reading to find out more!
What happened?
On December 9th, Borsari Food Co. of Jamestown, NY issued a recall for Borsari Bloody Mary Mix after the company discovered some allergens were present but not disclosed on the label. The mix was found to contain anchovy (fish) and soy—two allergens that aren’t listed anywhere on the label. For some consumers, this could result in serious or even life-threatening allergic reactions. The product was distributed to stores within 100 miles of Jamestown, NY as well as through its own website.
Brand | Product | Size | UPC code | Issue | Picture |
Borsari | Bloody Mary Mix | 32oz. plastic bottle w/ black label and brand name (Borsari) Bloody Mary Mix in large block letters. | 815893000101 | Undeclared allergens – fish (anchovy) and soy |  |
What caused the issue?
The company issued a recall after it was found that the product contained anchovies and soy. This was discovered in the context of a New York State Department of Agriculture inspection. According to experts, people who have an allergy or severe sensitivity to fish or soy run the risk of serious or life-threatening allergic reactions if they consume these products. These are some of the eight most common food allergens, and when they’re not disclosed on a product’s label, it can be a major problem. This is because some immune systems confuse certain fish and soy proteins as harmful. Your body goes on full alert mode and it releases histamine and other chemicals that cause allergic signs and symptoms. A sip of a tasty Bloody Mary could end up causing hives, stomach troubles, or worse—an allergic reaction that requires immediate attention. Among the most common food allergens we can find:
- Cow’s milk (dairy)
- Egg
- Peanut
- Tree nuts
- Sesame
- Soy
- Fish
- Shellfish
- Wheat
So far, there have been no reports of illness associated with these products. Current in-house inventory, as well as future products, will clearly declare these ingredients (i.e., fish (anchovy) and soy) on the label.
Here’s what you should do
If you have purchased this product, take action! Here’s how:
- Check the label:
UPC code: 815893000101 - Identify the product:
Borsari Bloody Mary Mix 32 oz. plastic bottle, black label with “Borsari” and “Bloody Mary Mix” written in bold, block letters - What you should do:
Consumers who have purchased this product and have concerns about the inclusion of these allergens can return the product. In addition, the company is reaching out to all those who purchased this product and informing them to provide proof of purchase, for a replacement with the new label. - Contact info:
Consumers with questions can contact the company at 716-763-3391 or at [email protected]
Behind the brand
What started as a “secret ingredient” brought from Italy and passed down to another generation, later became the basis for the Borsari Food Company’s line of seasoned salts that are now sold throughout the country in stores including Wegmans, Whole Foods Markets, several grocery chains, and many specialty food markets.
Unfortunately, mistakes like the one at Borsari can be dangerous for the consumer and it’s not the only one we’ve had recently. On December 5th, Atkinson Milling Company, based in Selma, NC, recalled multiple frozen hushpuppy products due to an undeclared milk allergen. This issue was discovered during an internal review on November 29.
Ensuring safe eats!
This incident serves as a reminder of how crucial it is for food companies to maintain rigorous safety standards, particularly when it comes to allergen labeling. Not only can undeclared allergens cause health risks, but they also damage consumer trust.
“In today’s industry, transparency is not just a regulatory requirement—it’s a fundamental responsibility. As consumers become more discerning and allergen awareness grows, accurate labeling is crucial to safeguarding public health. Every ingredient counts and a single oversight can have serious consequences. Companies must prioritize not only quality sourcing but also clear, honest communication with their customers. In an age where trust is everything, ensuring that labels are fully accurate and allergen-free is not just good practice—it’s essential for long-term success and consumer loyalty.” Eran Mizrahi, Source86’ CEO.
Wanna know more? Talk to our team!
