Boursin Cheese is back with an irresistible innovation—Boursin Crumbles! Available in Garlic & Fine Herbs and Caramelized Onion & Herbs, these crumbles bring the brand’s signature creamy, herbaceous goodness to a new, easy-to-use format. Whether you’re sprinkling them on eggs, salads, or even tacos, Boursin Crumbles are here to shake up your mealtime game. Boursin just doesn’t stop bringing the flavor!
Meet Boursin’s latest innovation
- Boursin’s first new product in four years—worth the wait!
- Comes in two bold flavors: Garlic & Fine Herbs (a fan favorite) and Caramelized Onion & Herbs (back by popular demand).
- Convenient resealable container for effortless sprinkling and storing.
- Perfect for foodies looking to add a gourmet touch without extra effort.
Tiny crumbles, big flavor
Boursin has always been known for its creamy texture and herb-infused flavors, but Crumbles take convenience to the next level. Unlike Boursin Bites (designed for snacking), this new format is all about effortless meal enhancement—just sprinkle and enjoy!
“Whether entertaining for a large group or cooking for one, Boursin Crumbles will empower people to effortlessly elevate their meals—bringing the distinct flavor and texture of Boursin to any recipe with a simple sprinkle,” says Katie Herrmann, Boursin Brand Director.
Two bold flavors, endless possibilities
- Garlic & Fine Herbs: The OG favorite, featuring a signature blend of garlic, parsley, and chives.
- Caramelized Onion & Herbs: A rich and savory blend that started as a limited-edition release in 2021 but is now back for good!
Both flavors are packed with real herbs in every serving, making them a go-to topping for those who love bold, effortless flavor.
Use Boursin crumbles like a pro
Need inspiration? Boursin has your back with two chef-approved recipes:
- Boursin Shaved Brussels Sprouts Salad—Crisp, fresh, and packed with herby goodness.
- Boursin Shaved Fennel & Grilled Apple Salad—A perfect mix of sweet and savory!
Want to get creative? Try Boursin crumbles on:
- Scrambled eggs for a creamy, garlicky upgrade.
- Grilled meats and veggies for a gourmet touch.
- Tacos (yes, really!) for an unexpected burst of flavor.
- Baked potatoes, because everything is better with cheese.
- Pasta dishes for an instant creamy, herbaceous boost.
- Even popcorn for a savory, cheesy twist!
Shake up mealtime!
Boursin Crumbles are now available at Publix, Albertsons, Sprouts, and Hannaford for an MSRP of $5.99, with more stores coming soon. Find a retailer near you: https://www.boursin.com/store-finder/
Boursin reinvents its iconic flavor
The demand for easy-to-use gourmet products is at an all-time high. Consumers want flavor-packed, time-saving options, and Boursin Crumbles deliver just that. With their blend of convenience, bold flavor, and versatility, these crumbles are set to become a staple in kitchens everywhere.
In today’s fast-paced world, people are looking for shortcuts that don’t compromise on quality. Boursin Crumbles fit the bill perfectly—whether you’re a home cook looking to impress or a busy professional trying to whip up a quick but delicious meal. The rise of cheese-based toppings and gourmet convenience products indicates that consumers are prioritizing flavor enhancement without the hassle.
This move also aligns with broader industry trends: premiumization of everyday foods, increased interest in high-quality dairy products, and demand for convenience. It’s a win-win for both consumers and retailers.
Final crumble
Ready to take your meals to the next level? Boursin Crumbles make fancy flavors effortless. Whether you’re a cheese enthusiast or just looking for an easy way to add rich, herbaceous goodness to your dishes, this is one trend you’ll want to sprinkle on everything.
Try it out, get creative, and let us know your favorite way to use Boursin Crumbles!
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