On September 23, Bragg is celebrating the National Apple Cider Vinegar Day with its new campaign, A Dose of What Works. The brand’s goal? To help people move past quick fixes and rediscover simple, effective wellness.
At the heart of the launch is a playful Trendy Trade-In Pop-Up at Santa Monica Pier. From 11 a.m. to 4 p.m. Pacific Time, visitors can hand over abandoned wellness products—think dusty adaptogen jars or unused gadgets, and swap them for Bragg’s time-tested ACV.
Wellness trends: here today, gone tomorrow
Every week, a new product takes over TikTok. Mushroom lattes, sea moss gel, chlorophyll water, you name it. These fads shine bright, but just as quickly, most end up half-finished in the pantry. Consumers are getting tired of the cycle.
That’s where apple cider vinegar (ACV) stands apart. Unlike passing trends, ACV has been a trusted staple for generations. And Bragg, the original name behind ACV, is reminding everyone why staying power matters.
A dose of what works
Bragg’s new survey paints a clear picture: 1 in 4 Americans waste more than $500 every year on wellness fads. Gen Z and Millennials are the biggest spenders, and the biggest regretters, while Boomers stick to timeless basics like sleep and walking.
The message is clear: wellness isn’t about chasing the next big thing. It’s about building lasting habits with products you can actually rely on.
Social media loves wellness (but moves fast)
Platforms like TikTok and Instagram thrive on health hacks. One viral post can catapult an obscure product into overnight stardom. But the flip side? Today’s “must-have” is tomorrow’s forgotten trend.
ACV has managed to bridge both worlds. It’s trendy enough to stay relevant online, yet grounded enough to remain a kitchen and wellness staple. That balance—between hype and heritage—is what gives ACV staying power.
Clean and simple always wins
For brands, the lesson is loud and clear: the best way to create a killer product isn’t chasing every fad. It’s delivering clean, high-quality ingredients in ways that feel fresh, versatile, and easy to integrate into daily life.
ACV is the perfect example. It’s simple, natural, and science-backed. Whether it’s taken as a shot, mixed into dressings, or blended into beverages, consumers know exactly what they’re getting, and why it works.
The trendy + timeless formula
So, what makes a product thrive in the age of wellness fads? Three things stand out:
- Authenticity: Staying true to a product’s roots.
- Simplicity: Clean, trusted ingredients consumers understand.
- Adaptability: Finding new formats that keep the product relevant.
ACV checks every box. It’s authentic, transparent, and versatile enough to fit in everything from salad dressings to supplements.
A wake-up call for the industry
The buzz around National ACV Day is fun and playful, but it also highlights a bigger shift. Consumers are ready to move past gimmicks. They want products that are proven, trustworthy, and easy to stick with.
For food and beverage innovators, the path forward is clear. Trendy launches may get clicks, but products built on clean ingredients and lasting results are the ones that endure.
Closing thoughts
National ACV Day might sound like a marketing stunt, but it’s a clever reminder of what drives real longevity in wellness. Social media will always fuel the next wave of hype, but the true winners are the products that combine trend appeal with timeless trust.
Bragg has found the sweet spot: ACV that’s both TikTok-ready and grandma-approved. And that might just be the ultimate recipe for wellness success.
At Source86, we help brands cut through the noise and build products with staying power. From sourcing the cleanest ingredients to navigating bulk, wholesale, and private label solutions, we make sure your product isn’t just a passing trend; it’s a market staple. Contact us today!
