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CPG News

Bully Max Launches 30/20 High-Protein & Fat Beef Dog Food With SF5® Superfood Blend

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by Agustina Branz · October 3, 2025

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Bully Max®, the #1-rated pit bull food on Chewy.com, has unveiled its latest innovation: the 30/20 High-Protein & Fat Beef Dog Food. This chicken-free formula is designed for performance dogs, delivering 530 calories per cup from premium beef meal and tallow to support lean muscle, endurance, and recovery. What sets it apart? The exclusive SF5® superfood blend, packed with antioxidants from carrots, spinach, and blueberries, minerals from kelp, omega-3s from flaxseed, and probiotics and prebiotics for digestive health. Explore Bully Max’s full range here.

Meet the new powerhouse for performance pups

Bully Max is stepping up the game with its 30/20 High-Protein & Fat Beef Dog Food. The new formula is engineered to fuel strength, endurance, and overall wellness in active dogs. Free from chicken, corn, wheat, and by-products, it focuses solely on real meat protein to deliver a complete amino acid profile.

  • Premium beef meal & beef tallow: Supports lean muscle and energy.
  • High-calorie performance: 530 calories per cup for fuel recovery and stamina.
  • SF5® Superfood Blend: Antioxidants, minerals, omega-3s, probiotics, and prebiotics support immunity, digestion, joints, and coat health.

“Being named the #1 food for pit bulls on Chewy.com shows that our commitment is being recognized,” said Matthew Kinneman, Founder of Bully Max. “Our 30/20 Beef formula with SF5® brings us closer to our goal of becoming the top performance dog food brand worldwide.”

Why SF5® matters: Superfoods with serious benefits

Mogro-what now? SF5® isn’t just a fancy label—it’s a blend of five superfood factors scientifically chosen to optimize dog health:

  • Carrots, spinach & blueberries: Antioxidants for immune and cellular support.
  • Kelp: Provides essential minerals for bone and metabolic health.
  • Flaxseed: Omega-3 fatty acids for skin, coat, and joint wellness.
  • Probiotics & prebiotics: 10 million CFU/lb to support gut health and digestion.

This holistic approach ensures dogs aren’t just strong—they’re healthy from nose to tail.

Key takeaways

  • Bully Max 30/20 Beef is high-protein, high-fat, and chicken-free.
  • Delivers 530 calories per cup for active, athletic dogs.
  • SF5® superfood blend strengthens immunity, digestion, joints, and coat.
  • Trusted by breeders, trainers, and owners nationwide.
  • Built on a 16-year mission to lead the performance dog food industry.
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Why performance dog food is trending

Performance nutrition is no longer just a niche—it’s becoming the standard for active dogs. With growing awareness about protein quality, superfood fortification, and gut health, formulas like Bully Max 30/20 Beef with SF5® set a new benchmark. Sweetening life for pups shouldn’t be complicated, and this formula proves it.

For pet owners, trainers, and breeders looking to maximize their dog’s potential, this launch is a game-changer. For more insights, feel free to contact us or discover our range of performance dog nutrition solutions!

FAQs

Q: What makes the 30/20 Beef formula different from other dog foods?
A: Unlike many options, it’s chicken-free, high in protein and fat, and features the exclusive SF5® superfood blend to support immunity, joints, digestion, and coat health.

Q: Can all dog breeds benefit from this formula?
A: While designed for performance dogs, any active dog needing higher protein and calories can benefit. Always consult your veterinarian before switching formulas.

Q: What is SF5® exactly?
A: SF5® is Bully Max’s proprietary blend of antioxidants, minerals, omega-3s, and probiotics designed to enhance overall health in dogs.

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Agustina Branz

Senior Marketing Manager

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Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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