Nothing Bundt Cakes just blew out 700 metaphorical candles with the grand opening of its 700th bakery in Rosenberg, Texas. Known for its nostalgic-meets-modern twist on handcrafted Bundt Cakes, Bundtlets, and Bundtinis®, the brand has positioned itself as a frontrunner in the booming category of snackable indulgence.
Riding high on the “treat yourself” trend and a love for little luxuries, the Dallas-based company is not only satisfying America’s sweet tooth but redefining what’s possible in the CPG bakery space. As demand grows for giftable, portable desserts, ingredient suppliers and private labels should be watching closely—because the future of baked goods might just be round, frosted, and filled with joy.
700 stores and still rising? Bundt believe it.
What started in 1997 as a bakery concept in Las Vegas has become a bakery empire. With 700 stores and counting, Nothing Bundt Cakes is now the largest specialty cake brand in North America—and they’re not done.
- The brand opened 101 bakeries in 2024, and they’re on pace to match (or beat) that in 2025.
- The 700th bakery opened in Rosenberg, Texas, marking the 40th new store this year alone.
- The company plans to hit 1,000 locations by 2027, cementing its place in bakery royalty.
- It’s already won hearts, named America’s #1 favorite brand by Technomic and ranked among Yelp’s fastest growing brands.
This growth isn’t random—it’s strategy, nostalgia, and serious flavor innovation, baked together and frosted with smart marketing.
“We’ve been able to drive business forward by elevating celebratory occasions and leveraging the ‘treat yourself’ trend—something our cakes have done since day one,” said CEO Dolf Berle.
Cake it till you make it
So why are people going wild for circular cakes with a hole in the middle? Because Nothing Bundt Cakes has tapped into something bigger than dessert: emotion.
- Mini formats like Bundtlets and Bundtinis® feed into the growing trend of snack-sized indulgence.
- Flavor drops like Churro Dulce de Leche keep the product mix fresh, fun, and highly Instagrammable.
- Brand mashups with OREO® and REESE’S® drive hype and repeat visits.
- Gifting and celebration are built into the packaging—it’s not just dessert, it’s a moment.
The brand blends old-school charm with pop culture relevance, showing that even a classic cake shape can be part of a cutting-edge strategy.
Sweet success: Bundts everywhere!
This milestone isn’t just a win for cake—it’s a wake-up call for the entire CPG and private label space. Nothing Bundt Cakes is proving that dessert can be:
- Scalable: Through smart franchising and efficient ingredient sourcing, the brand is growing fast without sacrificing quality.
- Experiential: Each cake is a little celebration, and consumers are hungry for food that feels personal and shareable.
- Flavor-flexible: Seasonal drops and co-branded specials keep people engaged and curious.
- Portion-friendly: Smaller formats mean more chances to indulge without overcommitting.
For ingredient suppliers, importers, co-packers, and manufacturers, the implications are huge. Think demand for premium flavor extracts, inclusions, frostings, glazes, and decorations that scale well and look as good as they taste.
Bundt Takeaway!
The explosive growth of Nothing Bundt Cakes proves one thing: the market for indulgent, emotional, and beautifully packaged desserts is bigger than ever. Consumers aren’t just eating with their mouths—they’re eating with their eyes, phones, and hearts.
If you’re in the business of supplying, creating, or innovating within the bakery category, this is your moment to shine. The demand for unique ingredients, fun formats, and memorable flavor experiences is growing—and we’ve got the goods to help you rise to the occasion.
Let’s whip up something sweet together. Reach out to Source86 or explore our growing portfolio of bakery-ready ingredients—we’re here to help you make dessert magic, one Bundt at a time.
