CPG News

AMATITÁN, Mexico — PKGD Group announced the U.S. debut of Tequila Arriesgado. The company built the new tequila line on traditional, labor-intensive production

Kansas City, Mo. — Urban Egg will open a new location in Liberty, Missouri, on May 4, 2026, at 7 a.m. The opening expands its daytime restaurant footprint in

ALBUQUERQUE, N.M. — Cousins Maine Lobster is bringing its food truck tour to New Mexico from May 5 through May 17, 2026, with stops across multiple cities as

DALLAS — LALA U.S., Inc. has introduced LALA Plus, a new drinkable yogurt smoothie. It is designed to deliver both taste and functional nutrition. The launch

JACKSONVILLE, Fla. — Firehouse Subs is offering a one-day promotion targeting customers with “Mike”-related names. It is giving them a free medium Steak &

IRVING, Texas — Thomas’®, a brand under Bimbo Bakeries USA, has introduced limited-edition Apple Cinnamon English Muffins. The product is rolling out nationwide

PepsiCo Foods U.S. announced on April 30, 2026 that Tostitos is launching its first-ever refrigerated dip: Tostitos Chunky Guacamole, Mild, Hint of Lime

BJ's Restaurants, Inc. (Nasdaq: BJRI) announced on April 30, 2026 the launch of the Wagyu Burger, a new permanent premium menu addition available starting today

For decades, fast food was synonymous with carbs, convenience, and comfort. But a major repositioning is underway. In the past 18 months, the biggest QSR chains

Everyone is talking about swicy. Sweet meets spicy. The flavor combination that took over QSR menus, CPG launches, and food media in 2025 and accelerated hard

Freddy's Frozen Custard & Steakburgers announced on April 29, 2026 the return of its Dr Pepper Frost as a limited-time offer running May 6 through July 7,

Newport Beach, Calif. — Chipotle Mexican Grill announced it will distribute up to $2 million in free entrée e-gift cards to teachers and healthcare workers. The

MOONACHIE, N.J. — Paris Baguette has introduced a limited-time lineup of seasonal cakes, macarons, and catering offerings. These products are tied to Mother’s

SAN ANTONIO — Whataburger is introducing a redesigned Kids Whatameal. The rollout begins May 5 at participating locations. The update includes interactive

Maker's Mark announced on April 29, 2026 the launch of Yam Jam by Kelsey Plum, a limited-edition Private Selection bourbon created in collaboration with

P.F. Chang's announced on April 29, 2026 a limited-time five-course prix fixe dining experience called "Sizzle. Share. Celebrate." running from today through

King's Hawaiian announced on April 29, 2026 a limited-edition collaboration with Van Leeuwen Ice Cream to celebrate the nationwide retail launch of King's

CHICAGO — McDonald's USA is expanding its beverage platform with a new lineup of specialty drinks. It is introducing six new Refreshers and crafted sodas. These

B&G Foods (NYSE: BGS) announced on April 28, 2026 that its Ortega brand is officially declaring May 6 as "Seis de Mayo," a new annual holiday designed to

Arlington, Va. — Nestlé USA has introduced Minor’s Kitchen, a new line of chef-inspired sauces. The launch marks its first entry into the U.S. at-home condiment

Flowers Foods (NYSE: FLO) announced on April 28, 2026 that Dave's Killer Bread (DKB), its flagship organic bread brand, is launching Mini Bagels in two flavors

Orange, Calif. — HERDEZ has introduced a new Asada product line. It expands the brand’s portfolio of sauces and seasonings with marinades, taco seasonings, and

Subway announced on April 28, 2026 the launch of its first-ever value menu, the Fresh Value Menu, available nationwide starting today at more than 18,000 U.S.

IRVINE, Calif. — OluKai and the SPAM® brand have introduced a limited-edition footwear collaboration blending food culture and lifestyle design, with the OluKai

PARSIPPANY, N.J. — Mother’s Cookies and Magnolia Bakery are introducing a limited-time strawberry banana pudding collaboration for May 2026. The launch combines

Dublin, Ohio — Wendy’s has reintroduced its Sweet and Sour dipping sauce to menus across the United States starting April 27. The move follows months of

Cleveland Kitchen announced on April 27, 2026 the expansion of four products into more than 500 Walmart stores nationwide, available in the refrigerated produce

Long John Silver's announced on April 27, 2026 the launch of a Frank's RedHot Buffalo limited-time lineup at participating locations nationwide. The activation

WHITE PLAINS, N.Y. — Jägermeister has introduced a new marketing initiative centered on its signature serving ritual. The company is launching a campaign called

Bimbo Bakeries USA announced on April 27, 2026 the launch of three new Artesano products available at retailers nationwide: Potato Hot Dog Buns, Potato