Halloween just got tastier! Chipotle Mexican Grill (Product Page) is reviving its beloved Boorito celebration on October 31, 2025. The brand will offer $6 entrées for Chipotle Rewards members who show up in costume from 3 p.m. to close.
The spooky deal marks the 25th anniversary of Boorito. It also includes a TikTok costume contest where fans can win a VIP Card worth over $500 in free Chipotle. Plus, the brand is treating fans to its “Chip-or-Treat” offers throughout October. These offers feature free guac, chips, and double protein rewards.
A Halloween comeback: Boorito is back and better than ever
Chipotle’s iconic Halloween event, Boorito, is making its grand return this year with a nostalgic twist. On October 31, Chipotle Rewards members who visit in costume can grab their favorite entrée for just $6: no tricks, just tasty treats.
To celebrate 25 years of Boorito magic, Chipotle is also bringing back its viral TikTok Costume Contest, where participants can post their best Halloween looks with the hashtag #BooritoCostumeContest for a shot at winning the ultimate Chipotle prize: a VIP Card loaded with $500 in free food.
Chris Brandt, Chief Brand Officer at Chipotle:
“Boorito started as a simple way to bring people together on Halloween. Over 25 years, it’s grown into our biggest annual celebration of real fans and real food.”
Key takeaways:
- $6 entrées for Rewards members in costume (in-store only).
- Boorito TikTok Contest runs Oct. 27–Nov. 2.
- Prize: $500 Chipotle VIP Card.
- Must use #BooritoCostumeContest to enter.
- See Chipotle’s official rules for full details.
Trick or Treat? More like “Chip-or-Treat!”
October isn’t just about candy: Chipotle is giving fans a chance to score free sides and points all month long. Through October 30, Rewards members can “Chip-or-Treat” by purchasing any entrée via the app, website, or in-restaurant. Within hours, members receive a special email treat valid for five days: think free guac, free chips, or bonus Rewards points.
Each fan can claim up to four treats and four exclusive badges throughout the month, adding even more flavor to the Halloween season.
For those prepping for parties, Chipotle also launched Build-Your-Own Chipotle (BYOC): a digital-exclusive family meal perfect for groups. It includes customizable bowls, tacos, and sides for up to six people, now with the option to add extra protein and get $10 off your first BYOC order with code TRYBYOC (through Dec. 31, 2025).
Why this matters for the industry
Chipotle’s Boorito revival blends nostalgia, digital engagement, and customer rewards — a perfect recipe for brand loyalty. By merging TikTok challenges with real-life offers, the brand keeps its young audience engaged while rewarding frequent visitors.
Halloween promotions like this show how fast-casual restaurants are increasingly leaning into gamified marketing and user-generated content to boost seasonal traffic. It’s a clever move that reinforces Chipotle’s position as a culture-savvy, customer-first brand.
Final bite: Don’t ghost this deal!
Chipotle’s 25th Boorito celebration is more than a Halloween deal; it’s a masterclass in community marketing and digital engagement. Between the $6 entrées, social media contests, and “Chip-or-Treat” rewards, the brand is showing how food can bring fun back to spooky season.
So grab your costume, scan your Rewards card, and head to Chipotle this Halloween for a frightfully good deal. At Source86, we love seeing how brands like Chipotle mix fun and flavor to engage their fans.
Want to cook up your own winning promotion or explore new ingredient trends? Visit Source86.com for fresh insights, product solutions, and private label opportunities, or contact us today to start building your next big idea!
FAQs
You can claim the offer on October 31, 2025, from 3 p.m. until closing, when you visit in costume and scan your Chipotle Rewards card.
Post a TikTok between Oct. 27 and Nov. 2 showing your Halloween costume with the hashtag #BooritoCostumeContest for a chance to win a $500 Chipotle VIP Card.
Chip-or-Treat rewards Chipotle Rewards members with free guac, chips, or extra points each week in October after making an entrée purchase through the app or website.
