Chipotle just rolled out a brand-new way to feed your crew. Starting August 26, the chain is debuting Build-Your-Own Chipotle, a digital-only menu option that’s designed to feed four to six hungry people, no advance planning required. Forget stressing over dinner plans!
Think of it like bringing the Chipotle makeline straight into your kitchen. With big portions of rice, beans, protein, toppings, salsa, guac (yes, it’s included), plus chips and tortillas, everyone gets to build their own perfect meal, minus the drama of picking just one order.
What’s in the box?
Every Build-Your-Own Chipotle order comes stacked with:
- Your choice of protein (chicken, steak, carnitas, barbacoa, or Sofritas)
- Rice (white or brown) and beans (black or pinto)
- Guac or Queso Blanco as a premium side
- Three fresh salsas or toppings
- Cheese, lettuce, soft tortillas, and TWO big bags of chips
Basically, it’s a full-blown fiesta in one order.
Here’s the best part: it’s totally DIY. Some will build tacos, others might pile on nachos, and that one friend who swears by extra salsa can finally live their best life. Build-Your-Own Chipotle makes food fun again, while letting everyone stick to their preferences.
Ready in 15 minutes
No catering forms. No week-ahead planning. Just hop on the Chipotle app or Chipotle.com, place your BYOC order, and you can pick it up in as little as 15 minutes. That’s faster than getting your crew to agree on one Netflix show. Chipotle’s fresh ideas never stop rolling!
Chipotle is keeping things simple: BYOC is available only through the Chipotle app and Chipotle.com. Think of it as a secret menu item for anyone who’s smart enough to skip the group text meltdown over dinner.
“For the first time ever, guests can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps. This is an innovation that brings people together around the food they love.” Curt Garner, President, Chief Strategy and Technology Officer, Chipotle.
Back-to-school, back-to-sanity
The launch is perfectly timed for parents juggling back-to-school madness. Between carpools, practice runs, and homework meltdowns, Chipotle is stepping in with a fast, fresh, and family-approved dinner. Coaches, team parents, and weekend hosts, consider your job easier!
“As students and families settle into the back-to-school routine, ‘Build-Your-Own Chipotle’ makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value. We want to make it even easier to Groupotle and are offering guests $10 off* to try it.”. Chris Brandt, President, Chief Brand Officer, Chipotle.
$10 Off, because Chipotle gets it
To sweeten the deal, Chipotle is giving fans $10 off their first BYOC order with code TRYBYOC. The offer runs from August 26 through October 21, or until 500,000 orders are redeemed. That’s a lot of guac-covered smiles.
If you’re feeding more than six, don’t worry, Chipotle still offers full catering for groups of 10+. Or, use the Group Order feature in the app, where everyone can pick their own meal but it’s bundled as one pick-up or delivery. It’s BYOC’s bigger cousin.
Build, share, repeat
This launch is another step in Chipotle’s mission to make food more accessible while keeping things fresh, real, and responsibly sourced. With 3,800+ restaurants worldwide, Chipotle continues to lead in digital convenience, and BYOC is proof they’re still innovating how we eat together.
Chipotle isn’t just serving burritos anymore, it’s serving solutions. Build-Your-Own Chipotle takes the stress out of group dining and turns dinner into a customizable, shareable, fun experience.
Your next small gathering just got a whole lot tastier!At Source86, we help CPG brands cook up fresh ideas too, whether it’s sourcing bulk ingredients or developing ready-to-launch private label products. Looking to scale your next big food hack? Let’s make it happen together.
