CHIPS AHOY! is giving fans a chance to play for prizes straight from Hawkins. Something sweet, and a little spooky , is happening this October. Just in time for Halloween (and the much-awaited fifth and final season of Stranger Things)
On October 25, the CHIPS AHOY! Stranger Things Claw Machine will pop up in New York City’s Flatiron North Plaza and The Battery in Atlanta, inviting fans to grab limited-edition merch, sweet treats, and maybe a little nostalgia.
A claw machine with a twist
This isn’t your average arcade game. Picture this: glowing red-and-blue lights, creeping vines from the Upside Down, and a chance to win everything from retro jean jackets and walkie-talkies to the new CHIPS AHOY! x Stranger Things Limited-Edition Cookie.
And here’s the fun part, those who show up in costume get an extra entry for the grand prize. Think Scoops Ahoy uniforms or Eleven’s pink dress, and you might just walk away with something special delivered straight to your door.
The cookie gets a stranger upgrade
The real star of the show? A cookie with a dark side. The limited-edition CHIPS AHOY! x Stranger Things cookie features a chocolatey base, fudge chips, and a strawberry-flavored filling tucked inside. Plus, it comes in glow-in-the-dark packaging, perfect for your next binge-watch or Halloween bash.
They’re available at retailers nationwide, and yes, there’s even a 2-count pack for trick-or-treaters. (Because nothing says “neighborhood hero” like handing out branded collab cookies.)
A bite-sized build-up to stranger things 5
The timing couldn’t be better. Stranger Things 5 returns this fall in three volumes, starting November 26, with the grand finale dropping on New Year’s Eve.
“CHIPS AHOY! COOKIES have always been about creating fun, shareable moments. With our partnership with Stranger Things, we wanted to go beyond our limited-edition cookies and create an experience that lets fans interact with us in a meaningful way. These events give consumers the opportunity to step into the world of Stranger Things, engage with the CHIPS AHOY! Brand and feel like part of the action.” Mili Laddha, Senior Marketing Director for the CHIPS AHOY! Brand.
Where and when to play
- New York City: Flatiron North Plaza
- Atlanta: The Battery
- Time: 12 PM – 4 PM ET, October 25
- Bonus: Come in costume for an extra shot at prizes!
This collaboration blends ’80s nostalgia, interactive fun, and cookie fandom into one unforgettable event. Whether you’re grabbing a cookie for movie night or showing up in your best Hawkins cosplay, CHIPS AHOY! is reminding everyone that snacking can be an experience, not just a bite.
From Hawkins to your snack drawer
They’re available nationwide at major retailers while supplies last.
Nope! It’s free to play, just one turn per person.
Yes, but you’ll need a parent or guardian to join you.
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