Chobani is redefining what “better-for-you” really means. Built on a foundation of simple, clean ingredients and a purpose-driven mission, the brand is shaking up categories far beyond yogurt. From dairy-based creamers to cold brews made with real ingredients, Chobani is proving that convenient can still mean high quality. And yes—their internal compass? It’s all about being Natural, Nutritious, Delicious, and Accessible (NNDA, for short).
It all starts with NNDA
According to Matthew Graziose, VP of Nutrition and Regulatory Compliance, the secret behind Chobani’s success is no secret at all:
“Everything that comes out of Chobani has to meet NNDA: it’s natural, it’s nutritious, it’s delicious, and it’s accessible. That’s our mission.”
From the sourcing to the final taste test, NNDA runs through everything they do. It’s a filter, a philosophy, and the reason Chobani is still leading in an increasingly competitive space.
New launches you’ll want in your fridge
Chobani’s not slowing down. Their creamers and cold brew coffee are the brand’s latest stars—and they’re already turning heads.
Chobani Creamers
- Made with real cream
- No added oils or artificial junk
- Sweetened with real cane sugar and flavored with real vanilla extract
“These creamers are super clean—only five ingredients. The Sweet Cream is my favorite. We don’t just launch products for the sake of it. They have to fit our mission.” Matthew Graziose, VP of Nutrition and Regulatory Compliance
It’s your morning cup of coffee, only upgraded.
Chobani Cold Brew
- Made with 100% Arabica beans
- Slow-steeped for full flavor
- Comes in bold but smooth varieties like Pure Black and Vanilla
This cold brew checks every box: taste, convenience, and none of the weird stuff you can’t pronounce.
Chobani keeps it real
Consumers are getting smarter. Labels are getting scanned. And Chobani? They’re ahead of it all.
“People don’t want to guess what’s in their food. We’ve always been about transparency. These products reflect that.” Matthew Graziose, VP of Nutrition and Regulatory Compliance
This focus isn’t just good marketing—it’s a response to real consumer demand for cleaner labels, fewer ingredients, and real food that doesn’t compromise on taste.
Doing Good while tasting great
Beyond the product line, Chobani’s impact stretches further. The company is committed to social good, sustainability, and community support.
That means no shortcuts, no fake flavors, and no trends for the sake of trends. Just meaningful additions that help people eat better.
In a market flooded with copycats and flashy wellness claims, Chobani is keeping it real. Their new launches reinforce their brand values and their role as pioneers in the better-for-you space. Whether you’re picking up yogurt, creamer, or coffee, you know you’re getting quality.
Building the future
Chobani is doubling down on its mission to make nutritious, natural food more accessible—this time with a bold $1.2 billion investment in Rome, New York. The brand just broke ground on a new 1.4 million-square-foot facility expected to create over 1,000 full-time jobs. More than just a manufacturing hub, this state-of-the-art plant is a beacon of food innovation, sustainability, and community partnership. Set to transform the former Griffiss Air Force Base into a thriving ecosystem of dairy production, the project reinforces Chobani’s deep roots in New York and its commitment to people-first progress. It’s proof that when you invest in good food and good people, big things happen.
Natural, nutritious, delicious—and disruptive
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