EAST HANOVER, N.J. — CLIF, owned by Mondelēz International, has introduced new Energy Bites. It has also launched a limited-edition Chocolate Berry energy bar. These products are part of its expanding performance nutrition portfolio.
The launches were announced on March 18. They target active consumers seeking convenient, plant-based energy options. These products are designed for activities like running, hiking, and cycling. They also reinforce the brand’s position in the growing functional snacks category.
The new products emphasize plant-based protein. They are made with organic, non-GMO oats. They are also designed for portability. This aligns with broader demand for clean-label, performance-focused snacks across retail channels.
CLIF introduces bite-sized energy format
CLIF Energy Bites mark a shift toward smaller, more flexible snacking formats. Each pack delivers 6 grams of plant-based protein and comes in individually wrapped, portable servings designed for on-the-go consumption.
Available flavors include:
- Chocolate Chip
- Chocolate Brownie
- Cookies & Creme
The product is rolling out nationwide with a suggested retail price of $7.49 per 5-pack.
According to Coreen Bailor, senior brand manager for CLIF at Mondelēz, the launch reflects evolving consumer needs. She noted that the product line is designed to fit “active, fast-paced lifestyles,” positioning the bites as a natural extension of the brand’s existing energy offerings.
Limited-edition chocolate berry bar tied to global campaign
Alongside the new bites, CLIF released a limited-edition Chocolate Berry energy bar as part of its “Run the World” campaign. The product contains 10 grams of protein per bar and is also made with organic, non-GMO oats.
The bar is available for a limited time at $1.99 per bar or $7.49 per 5-pack, while supplies last.
The campaign includes a sweepstakes running through July 31, 2026, offering consumers the chance to win running or cycling trips to destinations including Australia, Argentina, and Japan. The initiative aims to address what the brand describes as “route fatigue” among athletes by encouraging new experiences.
Why it matters
CLIF’s expansion reflects a broader shift in the CPG industry. The industry is moving toward modular, portable nutrition formats. These formats cater to increasingly fragmented consumption occasions.
Bite-sized products allow brands to compete across multiple use cases. These include pre-workout fuel and casual snacking. They do this without requiring a full product overhaul.
At the same time, the integration of global campaigns like “Run the World” signals a growing emphasis on experiential marketing. In this approach, brands connect product launches with lifestyle aspirations. They also tie them to travel-based incentives.
For manufacturers and suppliers, this trend highlights the importance of format innovation. It also underscores the need for clean-label ingredients. In addition, it points to the value of cross-channel merchandising strategies. These strategies must align with both performance and convenience.
Editor’s note: Source86 perspective
For food manufacturers, suppliers, and private label brands, CLIF’s latest launch highlights a clear opportunity. The opportunity lies in format diversification within performance nutrition.
Bite-sized, portion-controlled products can unlock new retail placements. They also create new consumption moments. At the same time, they maintain the core functional benefits consumers expect.
At Source86, we support brands with ingredient sourcing. We also provide R&D services. In addition, we offer co-manufacturing and private label production. We help companies scale innovative formats like energy bites and functional bars.
As demand grows for portable, plant-based, and retail-ready snacks, the need for strong supply chains increases. Having the right formulation strategy is also critical. Together, these capabilities help brands stay competitive. Let’s talk.
FAQs
CLIF Energy Bites are bite-sized snack packs made with organic, non-GMO oats and 6 grams of plant-based protein per serving, designed for convenient, on-the-go energy.
The limited-edition Chocolate Berry energy bar is priced at $1.99 per bar or $7.49 per 5-pack.
The product is available for a limited time, while the associated sweepstakes campaign runs through July 31, 2026.
External source: The CLIF Brand Expands Energy Portfolio with New Energy Bites and Limited-Edition Chocolate Berry Energy Bar
