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Source86

Source86

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CPG News

Cracker Barrel Partners with America250 to Celebrate Nation’s 250th Anniversary

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by Agustina Branz · January 30, 2026

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LEBANON, Tenn. — Cracker Barrel Old Country Store is officially joining the nationwide celebration of the United States’ semiquincentennial. On Friday, January 30, 2026, the brand announced a partnership with America250, the nonpartisan organization leading the commemoration of the 250th anniversary of the signing of the Declaration of Independence.

The collaboration aims to honor American traditions, stories, and comfort food throughout the historic year.

Celebrating with Comfort

Cracker Barrel plans to bring the celebration to life through several initiatives designed to evoke nostalgia and community connection.

  • Menu Offerings: Guests can expect new menu items inspired by classic American favorites, as well as the return of popular “summertime favorites”.
  • Commemorative Rocking Chairs: The brand’s iconic front-porch rocking chair will receive a special makeover. A series of commemorative designs inspired by American communities will be featured at select locations and America250 events.
  • Exclusive Merchandise: Limited-edition merchandise paying tribute to the nation’s heritage will be available for purchase.
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Sarah Moore, Chief Marketing Officer at Cracker Barrel, highlighted the natural fit of the partnership:

“Partnering with America250 is a natural extension of our heritage, reflecting the way we’ve always brought people together through the comforting flavors and shared moments that give meaning to everyday life.”

Jennifer Condon, Executive Vice President of America250, added that Cracker Barrel will play a key role in engaging Americans in this “once-in-a-generation commemoration,” inviting them to reflect on what it means to be American over a meal.

For more updates on Cracker Barrel’s anniversary events and menu launches, visit CrackerBarrel.com. For more industry news, visit Source86.


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Agustina Branz

Senior Marketing Manager

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Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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