Craft & Art Wine & Spirits Partners with Woodstock Goods to Expand THC Beverage Portfolio

Somerville, Mass. — Craft & Art Wine & Spirits is a leading U.S. sales and operations company in the spirits industry. Recently, it announced a national partnership with Woodstock Goods, a heritage-inspired functional beverage brand. Through this collaboration, Craft & Art is positioned to enter the hemp-derived THC beverage market. In doing so, the company will bring its premium spirits expertise to this rapidly growing segment. Meanwhile, Woodstock’s products feature low doses of THC, adaptogens, nootropics, and botanicals, delivering functional effects like Chill, Laugh, Solace, and Dream.

To support this expansion, the partnership will leverage Craft & Art’s national sales team and established distributor relationships. Specifically, it aims to expand Woodstock Goods from existing markets (Illinois, Tennessee, Ohio, Missouri, New Jersey, and Connecticut) into new states. These include Texas, Florida, North Carolina, South Carolina, and Georgia. Ultimately, the company aims to build a curated THC beverage portfolio with the same commercial rigor applied to premium spirits.

Kevin Fennessey, CEO of Craft & Art, said, “What makes Woodstock such a strong fit is that they’re not chasing trends—they’re building a brand with intention. The drinks taste great, the functionality is thoughtful, and the brand carries cultural weight. That’s exactly the kind of partner we want as we continue to build our THC beverage division.”

Richard Lee, CEO of Woodstock Goods, added, “We’re seeing a fundamental shift in how consumers approach drinking—they want functional benefits, not just intoxication. Our beverages combine low doses of THC with adaptogens, nootropics, and botanicals to deliver specific functional states. Sophisticated beverage operators like C&A recognize we aren’t intending to replace alcohol—we’re providing an alternative.”

Why it matters

The partnership reflects a broader CPG trend toward functional, alternative beverages that blend wellness and lifestyle with traditional consumption habits. Craft & Art’s entry into THC beverages illustrates how established spirits distributors are adapting to evolving consumer preferences. This is particularly true for non-alcoholic or low-intoxication options. Woodstock’s positioning as a functional, sessionable beverage brand aligns with a growing market segment. Consumers in this segment value purpose-driven consumption and regulatory compliance.

The move also signals increasing convergence between legacy alcohol expertise and next-generation hemp beverages. It combines distribution know-how, brand development, and compliance frameworks. These elements help scale emerging products nationally.

Editor’s note: Source86 perspective

Craft & Art’s partnership with Woodstock highlights a key opportunity in the functional THC beverage category. Specifically, this opportunity is particularly relevant for beverage brands and private label operators. Moreover, consumers are increasingly seeking alternatives to alcohol. In particular, they want beverages that provide specific functional effects. As a result, this trend creates demand for carefully formulated products and professional distribution networks. Additionally, limited releases and state-focused expansion strategies allow brands to test consumer response while maintaining regulatory compliance.

At Source86, we support CPG companies in navigating ingredient sourcing, product development, FSQA oversight, and co-manufacturing. As the functional beverage sector grows, brands can use private label services. They can also take advantage of national distribution expertise. Furthermore, retail-ready strategies are another key tool. Together, these approaches help brands meet evolving consumer expectations. Importantly, they do so efficiently and responsibly. Contact us to learn more.

External source: Craft & Art Wine and Spirits Partners with Woodstock Goods