Crave New World is reinventing frozen comfort food with clean-label ingredients, launching today in over 1,000 Kroger stores across 16 states. The brand offers high-protein, single-serve meals like Grass-fed Bison Meatloaf, Chicken Enchiladas, Southwest Turkey Lasagna, and Chipotle Chicken Mac ‘n Cheez—all made without artificial preservatives, seed oils, or additives.
Early success through viral college drops and Gopuff delivery paved the way for this nationwide expansion.
Comfort food, reimagined: Why Crave New World matters
Crave New World, founded by CEO Matthew Brag in 2024, officially hits Kroger shelves today, October 15, 2025. The brand’s mission? Deliver the nostalgic flavors we love from childhood, but made with real, wholesome ingredients.
With high-protein, single-serve meals, Crave New World avoids artificial preservatives, seed oils, and other additives. Fans of comfort food can now enjoy indulgent flavors without compromise.
Key takeaways:
- Launch: October 15, 2025, in 1,000+ Kroger stores across 16 states.
- Product lineup: Grass-fed Bison Meatloaf, Chicken Enchiladas, Southwest Turkey Lasagna, Chipotle Chicken Mac ‘n Cheez.
- Core values: Clean-label, high-protein, single-serve convenience.
- Community impact: 10,000 meals donated to Road Runner Food Bank in Mexico and the Mississippi Food Network.
- Expansion plan: Continued rollout in specialty retailers and online delivery platforms.
“Busy lifestyles shouldn’t mean settling for processed meals. Our focus is on transparency, flavor, and function—comfort food you can feel good about,” Brag explains.
Mogro-what now? How the brand makes frozen food feel fresh
Crave New World proves that frozen doesn’t have to mean artificial. Each meal is crafted to combine:
- Flavor: Nostalgic comfort classics with a modern twist.
- Function: High-protein options for busy lifestyles.
- Integrity: No seed oils, additives, or preservatives.
By prioritizing clean-label ingredients, the brand taps into a growing industry trend: consumers seeking convenience without compromise. Early buzz on college campuses and Gopuff delivery demonstrated that demand for better-for-you frozen meals is high.
Why this launch matters: The future of frozen meals
Crave New World is more than a convenience food brand; it represents a shift toward clean-label, high-protein frozen meals. For grocery retailers and consumers alike, this launch signals a growing appetite for healthier, flavorful options that don’t compromise on taste.
Whether you’re a busy professional, a college student, or someone who simply loves comfort food done right, Crave New World makes it easy to enjoy quality meals straight from your freezer.
And Kroger isn’t stopping with convenient meals. Just in time for Halloween, the retailer is helping families stock up on festive treats, party essentials, and seasonal favorites, making it easy to enjoy wholesome comfort food and spooky celebrations alike.
For more insights, visit Source86 to explore our full product range, or contact our team to discuss private label and bulk options. Sweetening life shouldn’t be complicated; discover the perfect balance of convenience and clean eating today!
FAQs
Starting October 15, 2025, in over 1,000 Kroger stores across 16 states. They will also expand to select specialty retailers and online delivery platforms.
Yes! Each single-serve meal is high in protein and made with real ingredients.
No. All meals are free from artificial preservatives, seed oils, and additives.
