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Source86

Source86

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CPG News

Dill-Lightful news: The Diva is back!

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by Agustina Branz · March 3, 2025

DILL ICIOUS DIVA FLAVOR

Chicken Salad Chick is serving up a comeback of the year with its Dill-icious Diva flavor. Available for a limited time, this spring-inspired salad brings the perfect mix of dill and cucumbers that’ll make your taste buds do a happy dance. The Dill-icious Diva was originally created by a guest in 2015, and it’s back again to remind us that spring has arrived, one bite at a time. Available until May, it’s the perfect snack to beat the winter blues.

Spring has never tasted so fresh

This spring, Chicken Salad Chick is celebrating the season in the most delicious way possible: by bringing back the Dill-icious Diva. This limited-time chicken salad flavor is the seasonal treat your taste buds have been waiting for, and it’s here to bring a bit of springtime joy to your lunch break.

First introduced back in 2015, the Dill-icious Diva quickly became a crowd favorite. Why? Because it’s loaded with fresh dill and crisp cucumbers—a combo that makes you feel like you’re biting into the essence of spring itself. After all, who doesn’t want to refresh their palate with a burst of cool, crisp goodness after months of hearty winter meals?

Fresh, zesty, and Diva-licious!

Jennifer Kirkland, a guest from Tallahassee, Florida, created the Dill-icious Diva when she entered Chicken Salad Chick’s Pick a New Chick contest. Little did she know that her fresh and flavorful creation would go on to become a springtime icon. And now, every year, it returns to celebrate the warmer weather. So, if you missed it (or never had the pleasure), grab a scoop now before it disappears!

It’s safe to say that Chicken Salad Chick’s team knows how to turn a guest’s idea into a fan favorite. Jennifer Kirkland, who submitted her Dill-icious Diva recipe during the Pick a New Chick contest, deserves a high-five for creating a dish that has become synonymous with spring. 

“The Dill-icious Diva perfectly embodies the flavors of spring, offering guests a fresh, crisp, and satisfying experience after a long winter.” Tom Carr, the Chief Marketing Officer of Chicken Salad Chick.

The queen of spring flavors

CHICKEN SALAD CHICK

Here’s the catch: the Dill-icious Diva is only available from now until the end of May. That’s right—this spring sensation is a limited-time offering, so if you want to enjoy that fresh dill-and-cucumber combo, you’d better hop on it ASAP.

Chicken Salad Chick didn’t just create this flavor in-house; they listened to their guests, and boom, a new favorite was born. It’s a perfect example of how brands can innovate and thrive when they put their customers at the center of everything.

Also, spring is here, and what better way to celebrate the season than with a chicken salad that actually feels like it’s packed with sunshine? The crisp cucumbers and fresh dill offer a refreshing twist on your usual chicken salad, making it the perfect snack for that spring picnic or office lunch.

Spring fling?

We’ve all heard the buzz about seasonal offerings, but Chicken Salad Chick’s take on it is a little extra special. By taking a fan-created recipe and turning it into a menu staple, they’ve set the bar for other brands looking to tap into the power of customer-driven innovation. 

It’s also a nod to the ongoing trend of fresh, light ingredients that are becoming increasingly popular in the food world. Think cucumbers, dill, and other springtime ingredients that bring a crisp, refreshing taste to meals. If you’re a business owner looking to innovate, take notes! This is how you turn a simple idea into a seasonally celebrated dish.

Key takeaways:

  • It’s Back! The Dill-icious Diva is back for a limited time, available now until the end of May.
  • Created by a Guest: This iconic flavor was born from the Pick a New Chick contest, thanks to Jennifer Kirkland’s winning recipe.
  • Spring Vibes: With fresh dill and cucumbers, it’s the perfect way to enjoy spring in every bite.
  • Fan Favorite: The Dill-icious Diva has earned its spot as a beloved seasonal offering.
  • Fresh Ingredients: The return of this flavor highlights the increasing popularity of fresh, light ingredients in spring menus.

For more details on the Dill-icious Diva or to find a Chicken Salad Chick near you, visit www.chickensaladchick.com.

It’s a Dill-icious reunion—And you’re invited

So, what makes the Dill-icious Diva worth talking about? It’s fresh, it’s fun, and it’s a perfect reminder that spring is finally here. With its tangy dill and crisp cucumbers, it’s a seasonal treat that keeps customers coming back year after year. This return is also a great example of how customer-inspired innovation can lead to lasting success in the food industry.

Want more delicious, seasonal ideas for your menu or business? Don’t hesitate to get in touch with us or explore our range of ingredients designed to bring spring to your plate—no matter the season! 

Spring is here, so let’s make it tasty. For more insights, contact Source86 today!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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