Who says you can’t have your cereal and your gains too? Dymatize, the sports nutrition brand known for bringing flavor and performance together, just dropped a game-changing innovation that’s going to make your post-workout recovery a whole lot sweeter—and tastier. Forget the plain vanilla protein shakes of yesteryear; the latest in the Dymatize lineup is a nostalgic nod to your favorite childhood cereals, now with the power-packed nutrition your muscles crave. Say hello to Dymatize Performance Protein Shakes in Fruity PEBBLES™ and Cocoa PEBBLES™ flavors, plus a brand-new pre-workout powder called Energyze that’ll have you sprinting to the gym (or, at least, jogging at a steady pace).
The ultimate protein shake
Dymatize’s new Performance Protein Shake is about as close as you can get to a cereal bowl without needing a spoon. These ready-to-drink shakes come packed with 30g of high-quality protein (both fast- and slow-absorbing), making them perfect for refueling after your workout, or even for a quick snack on the go. And if you’re worried about adding extra sugar to your post-gym routine, don’t sweat it—these shakes have zero added sugars, making them a guilt-free treat for anyone looking to hit their daily protein goal. A whole lot of energetic options!
But let’s be real: what really sets these protein shakes apart is the flavor. Dymatize isn’t just tossing a vanilla protein shake in a bottle and calling it a day. Instead, they’ve teamed up with PEBBLES™ Cereal (yes, that PEBBLES™) to bring two iconic flavors to the fitness world:
- Fruity PEBBLES™ Performance Protein Shake: Imagine the sweet, tangy explosion of fruity cereal, but with the muscle-boosting benefits of 30g of protein. It’s like your childhood breakfast, but with a whole lot more muscle power.
- Cocoa PEBBLES™ Performance Protein Shake: If you’ve ever loved the rich, chocolatey goodness of Cocoa PEBBLES™ (who hasn’t?), this shake is about to become your new best friend post-workout. Packed with protein and flavor, it’s the chocolate fix you’ve been waiting for.
Each of these shakes not only delivers 30g of protein but also 6g of essential BCAAs, which help support muscle growth and recovery. And at just 160 calories per bottle, you’ll stay on track with your nutrition goals without worrying about excess calories. These shakes are available in 11.5oz bottles in convenient 12-packs, priced at $33.98—perfect for keeping your fridge stocked with gym fuel all month long.
Pre-workout power
But wait—there’s more! If you’re looking to level up your pre-gym routine, Dymatize has got you covered with their new Energyze Pre-Workout powder. This isn’t just any pre-workout—it’s a performance-boosting powerhouse that blends 150mg of caffeine, 50mg of L-theanine, and 5g of BCAAs to keep you fueled, focused, and ready to crush your workout. Whether you’re aiming for a PR or just trying to make it through another set of squats, Energyze has your back.
And the best part? It comes in three refreshingly delicious flavors:
- Strawberry Lemonade: A classic, refreshing duo that’ll make you feel like you’re sipping a summer drink—only with an extra boost of energy.
- Peach Mango: A tropical blend of juicy peaches and tangy mangoes, perfect for those long, grueling workout sessions.
- Lemon Lime: If you’re a fan of tangy, citrusy goodness, this flavor will make your taste buds do a happy dance.
Energyze isn’t just about getting you hyped for your next gym session—it’s about delivering sustained energy and mental focus throughout your workout. With ingredients designed to keep you going strong, Energyze ensures you’re not only physically prepared, but mentally dialed in as well. The 14oz tub of Energyze Pre-Workout is available starting at $29.99, and it’s the perfect companion to pair with those protein shakes when it’s time to push your limits.
“Dymatize consumers are laser-focused on improving upon their best, and they’re always tweaking their approach to fitness and nutrition to level up their fitness and find an edge. For more than 30 years, Dymatize has been committed to providing that edge,” said Ritu Mathur, General Manager of Dymatize. “With these new products, we’re able to double-down on that commitment by fueling consumers at more stages of their workout and recovery routine whether it’s providing an extra, sustained boost of energy or a convenient way to help support muscle recovery and growth*.”
Why collabs like this matter
Dymatize’s clever collaboration with PEBBLES™ Cereal proves a powerful point: brands that stay relevant are the ones willing to break the mold and innovate in exciting ways. By tapping into nostalgic flavors that are universally loved, Dymatize is not just offering a product; they’re offering an experience.
In a crowded market of protein powders and energy drinks, standing out is crucial, and what better way to do that than by aligning with a well-known brand that has an emotional connection with its audience? It’s a partnership that makes sense and speaks to the growing trend of companies merging culture, nostalgia, and fitness in ways that resonate with consumers.
Building on the Fruity and Cocoa PEBBLES™ collaboration, the brand is keeping the momentum rolling this September with the Pebbles Pay Tour. Fans can visit select Walmart locations to trade a handful of rocks for a free box of Fruity or Cocoa PEBBLES™, experiencing playful, nostalgic activations that bring cereal (and breakfast fun) to life in unexpected ways. Learn more about the Pebbles Pay Tour here.
Wanna know more? Talk to our team!
