This Easter, Reese’s and Cadbury are turning the classic prank into a delightful tradition of sweet surprises with their revamped “egging” campaign. Partnering with DIY expert Jasmine Roth, they’re inviting everyone to spread joy with Easter decorations, treats, and of course—Reese’s and Cadbury Eggs! Here’s how you can join the fun and make your Easter extra special.
What is “Egging” anyway?
If you’re picturing the usual prank with toilet paper, think again! This Easter, Reese’s and Cadbury are turning the tradition of “egging” into something sweet and festive. Instead of playing tricks on your neighbors, they’re encouraging fans to “egg” their loved ones with surprise goodies, Easter décor, and lots of chocolatey goodness.
Thanks to their new partnership with DIY expert Jasmine Roth, they’ve brought fresh, creative energy to this age-old tradition, turning it into a celebration of Easter cheer for everyone. Peanut butter and chocolate never miss!
Sweet new tradition?
- Reese’s and Cadbury: Two of the most iconic candy brands leading the way in bringing Easter joy to life. Known for their irresistible seasonal eggs, these brands are making sure this year’s Easter kicks off with a bang!
- Jasmine Roth: HGTV star and DIY expert, Roth is taking this sweet initiative to the next level with tips on how to create an Easter glow-up with decorations, colors, and of course, Reese’s and Cadbury Eggs.
Together, they’re making sure your Easter is full of fun, surprises, and plenty of candy—no pranks allowed!
Spread egging joy
You might be wondering: Why is this new “egging” trend worth jumping into? Here’s why:
- It’s All About Spreading Joy: This version of “egging” isn’t about causing trouble—it’s about surprising your neighbors, friends, or coworkers with festive candy and decorations. It’s an unexpected way to brighten someone’s day.
- Creative Inspiration: Thanks to Jasmine Roth, you’ll get all the DIY inspiration you need to create your own festive set-up. From wreaths to colorful baskets and Easter eggs, you can get as creative as you want!
- Start a New Tradition: This is more than just a one-time event. Reese’s and Cadbury want you to keep the egging tradition going, sharing the joy year after year.
Easter ABC
Ready to spread some Easter cheer? Here’s how to get started:
- Step 1: Get Your Supplies – Stock up on Reese’s and Cadbury Eggs. With over 14 seasonal egg-shaped treats, you’ll have plenty to choose from! Don’t forget the colorful plastic eggs, baskets, and fun decorations to add to your set-up.
- Step 2: Pick Your Targets – Think of someone who could use a little Easter surprise! Whether it’s a neighbor, friend, or coworker, the more people you “egg,” the better.
- Step 3: Set the Scene – Decorate with Easter-themed items and of course, leave behind some Reese’s and Cadbury Eggs for your lucky recipient. You’ll also want to include a “You’ve Been Egged!” sign, encouraging others to keep the tradition going.
- Step 4: Share the Fun – Don’t forget to snap a pic of your egging adventure and share it on social media. Tag @reeses and @cadburyusa, and keep the Easter cheer going!
Egg-cellent easter fun
Reese’s and Cadbury are tapping into a growing trend of experiential marketing. By getting fans involved in a fun, social activity, the brands are building stronger connections with their audience. Instead of just promoting products, they’re creating an experience that people want to be a part of, which is the future of brand engagement.
This kind of initiative shows how brands can engage with consumers on a deeper level—creating a sense of community and joy through shared experiences.
Hop to it
Easter egging is more than just a marketing trend—it’s a fun, new way to engage with your community and spread some joy. Reese’s and Cadbury have captured the essence of what makes holidays special: the chance to connect, share, and create lasting memories.
So, why not get involved? Whether you’re gifting a box of Reese’s Eggs or decking out a friend’s front porch, it’s all about creating moments that bring smiles. The Easter egging tradition is here to stay, and it’s the perfect way to kick off your holiday season.
For more ideas, DIY inspiration, and all the Reese’s and Cadbury treats you need, head over to Hersheyland’s Easter page. Let the egging begin!
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