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Source86

Source86

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CPG News

Electrolit’s zesty pink grapefruit lands at 7-Eleven!

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by Agustina Branz · February 21, 2025

Electrolit Fresh & Fruity Pink Grapefruit (1)

Electrolit is boosting refreshment with a brand-new Pink Grapefruit flavor, available exclusively at 7-Eleven stores nationwide! Packed with pharmaceutical-grade electrolytes, this limited-edition release arrives just in time for National Grapefruit Month, giving hydration seekers a zesty, citrusy way to refuel and refresh.

With North America’s citrus flavors market projected to grow by 3.84% (CAGR) by 2027, Electrolit is tapping into consumer demand for bold, fruity flavors that pack both taste and function. Whether you’re hitting the gym, recovering from a night out, or just looking for a new way to stay hydrated, this scientifically formulated beverage has your back.

Pink grapefruit power-up!

  • Electrolytes Galore: Each 21 fl. oz. bottle packs 326 mg of electrolytes to replenish lost minerals and keep you feeling great.
  • Real Glucose Energy: Unlike artificial sweeteners, Electrolit contains real glucose—a natural fuel for fast recovery and hydration.
  • Premium Hydration: Magnesium, potassium, calcium, and sodium work together to restore your body’s balance and combat dehydration.
  • Limited Edition Flavor: A sweet-meets-tangy citrus twist—grab it while you can!

Sip the citrus!

Pink Grapefruit isn’t just another flavor—it’s part of Electrolit’s commitment to innovation. The brand continues to expand its hydration game, offering a variety of flavors and formats:

  • Zero Sugar Options: Five sugar-free varieties for those looking to cut back on sugar without sacrificing taste.
  • Hydration Sachets: Take your electrolytes on the go with Lemon Lime, Fruit Punch, Grape, and Strawberry Kiwi mixes.
  • Core & Seasonal Flavors: Electrolit frequently introduces limited-time flavors to keep things fresh and exciting.

Electrolit’s recognizable rectangular bottles are a hydration staple at major retailers, including Walmart, Kroger, HEB, 7-Eleven, and Circle K. The brand continues to welcome retail partners to expand its product lineup nationwide.

Fuel up with flavor!

As the demand for functional beverages grows, Electrolit works closely with Co-Manufacturers and Co-Packers to ensure high-quality production at scale. Private Label partnerships also allow retailers to offer premium hydration solutions under their own branding while benefiting from Electrolit’s proven formula and expertise. The company’s commitment to innovation and strategic manufacturing partnerships helps maintain its industry-leading position.

Electrolit Fresh & Fruity Pink Grapefruit (2)

Hydration that packs a punch!

  • Hydration is Hot: The demand for functional beverages is skyrocketing, with consumers prioritizing drinks that offer more than just taste.
  • Electrolit is Expanding: With its growing market presence, Electrolit is becoming a leading player in the electrolyte drink space.
  • Retailers, Take Note: Grocery and convenience stores can benefit from carrying a limited-time flavor that’s bound to attract loyal fans and curious newcomers alike.
  • Co-Man & Co-Packing Benefits: By leveraging Co-Manufacturing and Co-Packing, Electrolit ensures efficiency in large-scale production, helping retailers and distributors meet growing consumer demand.

Electrolit: taste the freshness

Electrolit has been hydrating and quenching thirsts since 1950! Born in Mexico and loved by athletes, partygoers, and anyone in need of a good drink, it delivers all the electrolytes and ions to fight dehydration like a pro. Pisa Pharmaceuticals, Latin America’s leader in health, manufactures this hydration hero, which boasts 16 irresistible flavors and a nationwide presence. So, hydrate smarter, not harder – Electrolit’s got you covered.

Bold, refreshing, and ready to go!

If you’re all about bold flavors and premium hydration, now’s the time to grab Electrolit’s Pink Grapefruit at your nearest 7-Eleven before it’s gone!

Stay ahead of the curve with Source86! For more insights into functional ingredients and food trends, connect with us or explore our range of industry-focused insights. 

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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