Elmhurst 1925, the innovative plant-based dairy pioneer, has officially entered the performance nutrition sector with the launch of its Clean Protein™ Ready-to-Drink (RTD) line. Announced on March 11, 2026, this new category marks a progressive shift for the heritage brand, moving from its “milked” nuts and grains foundation into the high-growth functional beverage space.
By utilizing its patented HydroRelease™ method, Elmhurst is offering a high-protein solution that completely eliminates the gums, oils, and emulsifiers typically found in RTD protein shakes.
Four “Crave-Worthy” flavors powered by HydroRelease™
The Clean Protein™ collection launches with four distinct, creamy varieties that leverage cashew and pistachio bases for a superior mouthfeel:
- Pistachio Crème (2026 NEXTY Award Winner): An elevated flavor profile crafted with velvety pistachio milk and real vanilla extract.
- Sea Salt Chocolate: A rich combination of cocoa, cashew milk, and sea salt.
- Vanilla: A smooth, naturally sweetened blend using real vanilla extract and cashew milk.
- Strawberries and Cream: A nostalgic profile made with real strawberry puree and cashew milk.
The line is currently available on Elmhurst1925.com and is scheduled for an in-store national rollout beginning with Sprouts Farmers Market on April 27, 2026.
Why it matters
For CPG beverage manufacturers and ingredient suppliers, Elmhurst’s launch is a masterclass in “Clean-Label Performance.” The RTD protein category has long been criticized for its reliance on thickeners like carrageenan and xanthan gum to mask “chalky” protein textures. By using HydroRelease™ technology to separate and recombine nutritional components using only water, Elmhurst is proving that a clean-label RTD is not only possible but award-winning.
From a procurement perspective, the use of pistachio and cashew bases as the primary protein vehicle highlights the growing demand for premium nut-based proteins over traditional pea or soy isolates. For a flavor house or extract supplier, the emphasis on “real vanilla extract” and “strawberry puree” signifies a broader industry shift away from “natural flavors” toward whole-food ingredients. Furthermore, the brand’s commitment to 100% renewable hydroelectric power and upcycling waste into energy sets a new standard for sustainable manufacturing in the functional beverage space. For a retail buyer at a chain like Sprouts, this product fills a critical gap: a “performance” drink that aligns with the “clean-ingredient” ethics of the natural channel.
FAQs
What makes Elmhurst Clean Protein™ different?
It is one of the only RTD protein shakes on the market made without gums, oils, or emulsifiers. It uses a water-based HydroRelease™ method to maintain the nutrition and creaminess of its source ingredients.
What is the protein source?
The line primarily uses cashew and pistachio bases to deliver its protein content and creamy texture.
When will it be available in stores?
The national retail rollout begins at Sprouts Farmers Market on April 27, 2026, with more grocers to follow.
About Source86
The ability to create high-protein, gum-free beverages like Elmhurst’s requires specialized R&D and proprietary processing technology. Whether you are looking for a sustainable manufacturing partner or an R&D expert to help you eliminate emulsifiers from your formula, Source86 provides the data-driven insights to help you innovate.
Source86 simplifies the path for plant-based and functional food innovators through expert R&D, private label development, and wholesale ingredient coordination. Contact us today to find the right partner to help you redefine your product’s nutrition and label.
