“Started with a dairy alternative spice now we’re here” – that’s what Elmhurst 1925’s Dr. Cheryl Mitchell is singing with the launch of the company’s plant-based chicken powder.
TerraMeat is unique in that it’s not a ready-made alternative meat product but instead a dry powder that consumers can mold into their own cutlets and patties by combining the powder with water and oil. The DIY approach ensures that the final product has a layered meat-like texture without relying on texturizing agents and additives.
The Innovation Behind TerraMeat: DIY Protein Revolution
The powder is manufactured from drought-resistant industrial hemp and incorporates Elmhurst 1925’s Hydrolease technology to assist in the release of the ingredient’s protein molecules.
“We are bringing the same innovation and commitment to quality that we brought to plant-based dairy,” says Elmhurst 1925 CEO Henry Schwartz. “Consumers are increasingly seeking simple ingredients and clean-label alternatives to the ultra-processed options on the market.”
Simplicity and Versatility: What Makes TerraMeat Stand Out
What makes TerraMeat stand out is its simplicity and consumer-friendly preparation. “Once you’ve crafted your TerraMeat cutlet, it can be grilled, baked, braised, or fried, offering versatility that matches traditional chicken, making it appealing to both home cooks and professional chefs.”
Elmhurst 1925’s Bold Move Beyond Dairy
Elmhurst 1925 is an alternative product manufacturer primarily known for its line of milk products, which includes barista milk blends and creamers. Most recently plant-based sour cream and ready-made lattes have been added to the company’s offering. TerraMeat, the playful and original new player in the alternative protein market, is Elmhurst 1925’s first exploration into other markets.
Over the past few years the alternative protein market has been in a weird space where consumer demand has been anything but consistent. And the novelty of products that once promised to be the revolution of the protein market has become forgotten fads.
Companies like Beyond Meat and Impossible Foods are having to rethink their game plans, trying everything from improving recipes to targeting a wider audience (such as meat eaters) to stay in the running.
But maybe TerraMeat is exactly what the protein market needs. Something simpler and more hands-on, where consumers get to play with the possibilities of meat replacements.
Breaking into New Markets with Radical Innovation
One of the biggest lessons to take away from Elmhurst 1925’s radical new direction is the importance of being open to something new as a private label brand. If you’re willing to explore the possibilities of the alternative dairy and protein market beyond the confines of what you’ve already done, your brand could break into a future that’s not just way more fun but also more aligned with the needs of the consumer market.
Now all you need is a wholesale supplier and bulk importer that understands the importance of radical new ideas in a changing market space, one who can ensure its smooth sailing on your exploration into uncharted territories. An importer and supplier like Source86.
Book your one-on-one call with our sales team today to find out how you can break into new markets as well.
