Expo West 2026 did not disappoint. Thousands of brands, hundreds of launches, one very full show floor in Anaheim, and the Source86 team was right in the middle of it all. From protein-packed snacks to next-level condiments and beverages you didn’t know you needed, this year’s show was a masterclass in innovation. We tasted, we explored, and we found the products that are going to be making noise in the months ahead.
Here’s our roundup of the standout new launches we discovered on the floor, brands doing things differently, and products worth keeping on your radar.
Partake Foods
Partake has been quietly redefining what allergy-friendly snacking looks like, and every time we see them at a show, they remind us why they’ve built such a loyal following. At Expo West 2026, they showed up with something we genuinely couldn’t stop reaching for: their new Teeny-Tiny Chocolate Chip Cookies. Same iconic, crowd-pleasing flavor, plus a fun, bite-sized format that makes snacking feel like a treat without any of the guilt. Whether you’re managing food allergies or just looking for a cleaner snack option, Partake delivers every single time. This one is going to fly off the shelves. 🍪
Branzi Bites
Branzi Bites is the kind of brand that makes you stop mid-bite and say, “Wait, who made these?” At Expo West they came through with two launches that covered both ends of the snack spectrum and nailed both. Their Chocolate Chip Waffle Bites hit that sweet, indulgent note you crave, while the Bacon Cheese Bread Bites bring serious savory satisfaction: bold flavors, snackable format, and a brand with a clear point of view. We were impressed, and we have a feeling many buyers and category managers at the show felt the same way. Keep a close eye on Branzi Bites, they’re just getting started. 👀
Simply Protein
Simply Protein has always been a go-to for clean, high-protein snacking, and at the expo they made a move that has us very excited. Their new line of protein tortillas brings bold, satisfying flavor in three varieties: Sea Salt, Habanero, and Jalapeño. We tried all three on the floor, and the crunch, the seasoning, and the macros are all on point. This feels like a natural evolution for the brand, expanding into a new format while staying completely true to what their audience loves. If you haven’t been following Simply Protein, now is a great time to start. 🌶️
Pressed Juice
Pressed Juice has a way of making everything look and taste effortless, and this was a perfect reminder of why they’re one of the most trusted names in the better-for-you beverage space. This year, they introduced two fresh additions to their lineup: a clean, grounding Carrot Juice and a vibrant Blood Orange Kumquat blend that honestly tasted like sunshine in a bottle. Both are exactly what you’d expect from Pressed: stunning ingredients, zero compromise, and a flavor experience that feels premium from the first sip. Exciting stuff from a brand that keeps raising the bar. 🍊
Mid-Day Squares
Mid-Day Squares took one of the most universally loved flavor combinations in the world and asked a simple but brilliant question: What if you didn’t need the bread? The result is their new No Bread Mid-Day Square. This portable, satisfying snack delivers that classic peanut butter and jelly experience in a format that fits any lifestyle, any time of day. We loved the concept the moment we heard it, and the execution at Expo West 2026 lived up to the hype. Smart branding, clear positioning, and a product that fills a real gap in the mid-day snack occasion. One to watch. 🥜
Kind Snacks
One of those brands that could easily coast on its reputation, Kind, keeps showing up with genuine innovation. They brought two things that caught our attention: a new Protein MAX Granola that takes their commitment to high-protein snacking to the next level, and two new nut bar flavors, Mango and Pineapple, that bring a tropical freshness to their already beloved lineup-clean ingredients, real flavor, and a portfolio that keeps expanding in all the right directions. Kind remains a masterclass in brand consistency and product development. 💪
Lifeway Kefir
Lifeway has built one of the most recognized names in fermented dairy, and they made a move that genuinely surprised us in the best possible way: a brand new Butter line. It’s bold, it’s unexpected, and it makes complete sense when you think about their fermentation expertise and the clean dairy space they’ve always occupied. We’re genuinely curious to see how consumers and retailers receive this, and we have a feeling it’s going to turn some heads. Lifeway has never been afraid to push boundaries, and this is a perfect example of that. 🧈
Tasty Bite
Tasty Bite is a brand that consistently delivers on the promise of convenient, flavorful meals. Their new Butter Chickpea & Vegetables dish is warming, rich, and deeply satisfying in a way that ready-to-eat meals rarely are. It’s the kind of product that makes you forget you’re eating something convenient, and that’s the highest compliment we can give. For anyone in the better-for-you meal space, Tasty Bite is a brand worth paying close attention to. 🍛
Vaquero Bandido
Vaquero Snacks was hands down one of our most exciting discoveries, and in a show packed with thousands of brands, that’s saying something. Their Carne Seca is a traditional Mexican dried crispy beef jerky that stands completely apart from everything else in the meat snack category. This isn’t your standard jerky. The texture, the flavor profile, the authenticity, it all adds up to a product that tells a real story and delivers a genuinely different eating experience. We left their booth buzzing, and we’ve been talking about them ever since. Watch this brand closely. 🤠
Maazah
Maazah was one of the conversations we kept coming back to and for good reason. Their brand new line of Lentil Dips arrived with four distinct, beautifully crafted flavors: Lemon Tahini, Turmeric Ginger, Basil Jalapeño, and Roasted Red Pepper. Every single one is a winner. They hit multiple consumer trends at once: plant-based, protein-rich, globally inspired flavors, and clean ingredients. But what really sets Maazah apart is that the product is genuinely delicious, not just functional. This is the kind of launch that makes you excited about the future of food. A standout from the show, full stop. 🌿
Big Tree Farms
Big Tree Farms has always had a talent for sourcing globally inspired ingredients and turning them into products that feel both adventurous and accessible. Their launch is a perfect example of that. Their new Bali BBQ Sauce brings a bold, globally influenced flavor profile to the condiment aisle with the kind of clean ingredient standards you’d expect from Big Tree. It’s the kind of sauce that makes you want to fire up the grill on a Tuesday to have an excuse to use it. A genuinely exciting addition to their lineup and a great conversation starter for any category review. 🔥
Trubar
Trubar showed up at Expo West 2026 with serious momentum and left us wanting more, which is exactly what a great brand should do. They teased exciting new products that aren’t quite ready for the spotlight yet, keeping their cards close but making it very clear that something big is on the way. We love a brand that builds anticipation the right way, and Trubar is doing exactly that. Their trajectory is exciting, their audience is engaged, and we’re going to be following every update they drop between now and their next launch. Stay close to this one. ⚡
New Primal – Snack Mates
New Primal has built its reputation on clean, protein-rich snacks for adults and made a brilliant strategic move by launching Snack Mates, a kids-focused line that brings everything New Primal stands for into the lunchbox. The hero product is their Honey BBQ Seasoned Chicken Mini Sticks, all-natural chicken raised without added hormones or antibiotics, packed with flavor, and designed for on-the-go snacking. As a parent, seeing a brand you trust expand into kid-friendly formats without cutting corners on ingredients is exactly what you hope for. New Primal nailed it, and Snack Mates is going to resonate with a whole new audience. 🐔
More Expo West Content Coming to LinkedIn
The roundup doesn’t stop here. Over on our LinkedIn channel, we’ll be dropping exclusive interviews with some of the brands we loved most at Expo West 2026, diving deeper into their new products, their vision, and what’s coming next. Make sure you’re following us so you don’t miss a thing.
Which brand from this list are you most excited about?
About Us
Source86 is an end-to-end sourcing service helping brands and buyers navigate the natural products industry. Whether you’re a Category Manager, R&D expert, Buyer, Procurement Rep (or anyone in between) looking to develop the next standout snack, reformulate with cleaner ingredients, or bring a private label product to life, we’re your partner on the ground.
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