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CPG News

Freddy’s just dropped a menu glow-up!

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by Agustina Branz · March 6, 2025

Freddy's

Freddy’s Frozen Custard & Steakburgers just pulled a fast one on us—in the best way possible. They’ve taken fan-favorite limited-time items and made them permanent, plus added some new frozen custard creations that sound downright dangerous (to our self-control, at least). Whether you’re a steakburger devotee or just here for the ice cream—I mean, custard—there’s something to celebrate. Btw Freddy’s isn’t the only one having a menu glow-up!

Let’s break down the new additions, returning legends, and what it all means for the fast-casual world.

New frozen custard treats

Freddy’s has blessed us with four new frozen custard creations that take “dessert” to a whole new level. Here’s what’s up:

  • Cold Brew Caramel Crunch – Because caffeine and sugar belong together. Vanilla custard, cold brew coffee, chopped Heath® toffee bar, caramel sauce, and whipped cream. Try it as a shake or concrete.
  • Reese’s® Royale – If peanut butter is your love language, this one’s for you. Vanilla custard, Reese’s® Peanut Butter Sauce, Reese’s® Peanut Butter Cups, whipped cream, and a cherry on top.
  • OREO® Double Trouble – More OREO®? Say less. Vanilla custard with a double helping of OREO® cookies, topped with whipped cream and more OREO®.
  • Strawberry Dreamcake – Vanilla custard meets diced strawberries, cinnamon streusel, and New York-style cheesecake. Finished with whipped cream and extra streusel, because why not?

Tots, burgers & custard—Oh my!

You asked, Freddy’s delivered. Some of the most-missed limited-time items are now forever on the menu. Get excited for:

  • Grilled Cheese Steakburger – Think grilled cheese meets steakburger. Two steakburger patties, two slices of American and Swiss cheese, crispy bacon, and a tomato spread that tastes like dunking your grilled cheese in tomato soup (but fancier).
  • Prime Rib Steakburger – A double steakburger stacked with thinly-sliced prime rib, Swiss cheese, grilled onions, and sautéed mushrooms on a toasted bun with garlic aioli. Fancy.
  • Tots – Finally, tots get the respect they deserve. Crispy, seasoned, and available in kids, regular, or large sizes. (Go large, you know you want to.)
  • Freddy’s Kettle Chips – Kettle-cooked potato chips seasoned with Freddy’s signature Fry Seasoning. Crunch level: elite.
  • Lemon Cream Frost & Orange Cream Frost – Lemonade + frozen custard = pure summer energy. Orange Cream Frost adds orange cream powder for a creamsicle vibe.
  • Peanut Butter Bananza – The artist formerly known as PBC&B. Vanilla custard, Reese’s Peanut Butter Cups, bananas, whipped cream, and a cherry.

Freddy’s just leveled up

Freddy's items

Freddy’s isn’t just throwing more food at us (although we appreciate that). This move is a strategic power play:

  • More variety, more happy guests – Permanent menu items mean fewer heartbreaks when a favorite disappears.
  • Boosting franchise sales – These high-demand items are expected to drive traffic and higher check averages.
  • Competitive edge – The fast-casual world is cutthroat. Freddy’s keeping things fresh helps franchisees stay ahead.

“These menu additions reflect our commitment to innovation and meeting the evolving tastes of our guests. By making these fan favorites permanent, we’re ensuring that guests can enjoy their preferred items year-round while also providing franchisees with exciting new offerings to drive sales and guest loyalty.” says Erin Walter, CMO of Freddy’s.

Translation: If people love it, why take it away? Smart move, Freddy’s.

Freddy’s heard you—and delivered

If you needed an excuse to visit Freddy’s, you just got about ten. Whether you’re here for the custard, the steakburgers, or just some top-tier tots, the new (and improved) menu is waiting for you.

Got thoughts? Drop a comment, or better yet, go try these out and report back. And if you’re in the food biz looking for insights, let’s talk! We’re all about the latest and greatest in bulk ingredients and industry trends. For more updates, stay tuned—or just follow the trail of Freddy’s Kettle Chips.

Don’t miss out—Freddy’s new menu is here to stay! And if you’re all about keeping up with the latest food trends, connect with Source86 for top-tier insights and premium ingredient sourcing from a trusted co-manufacturer!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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