Rita’s Italian Ice & Frozen Custard is ringing in spring with a cool giveaway! On March 20, 2025, you can grab a free 6-ounce Italian Ice and try the new SKITTLES Italian Ice flavor. Plus, app users have a chance to win free Italian Ice for a whole year. Join the fun with fresh flavors and a sweet treat to celebrate the season!
Frozen surprise
It’s time to shake off the winter blues and welcome spring with Rita’s Italian Ice & Frozen Custard! On March 20, 2025, Rita’s is throwing its annual First Day of Spring giveaway, offering a FREE 6-ounce cup of their famous Italian Ice at all locations nationwide. With over 575 stores across the country, Rita’s will be serving up 1 million cups of Italian Ice to celebrate the first day of spring.
But that’s not all—Rita’s is also introducing a brand-new flavor: SKITTLES Italian Ice! Imagine the fruity fun of Skittles turned into a frozen treat that’s bursting with color and flavor. As if that’s not exciting enough, Rita’s is also launching a new topping: SKITTLES POP’D freeze-dried candy. This crunchy, fruity topping will add an extra pop of sweetness to your Italian Ice or frozen custard.
Rainbow craze
Rita’s Italian Ice has been delighting fans for over three decades with its wide variety of icy treats. This year, Rita’s has partnered with Mars Wrigley, the makers of Skittles, to add a colorful twist to the spring celebration.
And this isn’t the only way SKITTLES is turning up the flavor in 2025. The brand is also heating up the candy aisle with SKITTLES Gummies Fuego, a sweet-and-spicy gummy mashup that blends fruity favorites with a tangy chili kick. Together with Rita’s SKITTLES Italian Ice, these launches show how Mars Wrigley is pushing SKITTLES into bold new directions—whether frozen, chewy, or fiery.
“For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness. This cherished day highlights the bond between Rita’s and our fans and inspires us to continue innovating with strategic new products. We’re thrilled to introduce SKITTLES to our guests, crafted in Rita’s signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us.” Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard.
Rita’s continues to be a leader in frozen treats, offering everything from creamy custards to signature Gelatis, all made fresh daily. By teaming up with Mars Wrigley, Rita’s is sure to deliver a fun and flavorful experience that their customers won’t forget.
When Is It happening?
- March 17, 2025: SKITTLES Italian Ice and SKITTLES POP’D topping are available.
- March 20, 2025: Free 6-ounce Italian Ice giveaway at Rita’s locations.
- March 23, 2025: Last chance to enter for Free Italian Ice for a Year via the Rita’s Ice App.
Frozen italian spring
Rita’s First Day of Spring giveaway is more than just a free treat—it’s a celebration of new flavors and customer engagement. By introducing SKITTLES Italian Ice, Rita’s is tapping into the fun and nostalgic flavors that people love. Whether you’re a die-hard Skittles fan or just looking for something fresh and fruity, this new flavor is sure to hit the spot.
But it doesn’t stop there! Rita’s is also bringing a playful crunch to their menu with SKITTLES POP’D freeze-dried candy topping. Adding this crispy topping to any treat gives you a whole new way to enjoy the classic Rita’s experience.
In today’s competitive food service landscape, offering fun new products and creating interactive experiences (like app contests) is a great way to keep customers engaged. By combining product innovation with digital promotions, Rita’s is setting the stage for an exciting spring season.
Sweetest giveaway
Spring has officially sprung, and Rita’s is celebrating with the sweetest giveaway of the year! Get your free 6-ounce Italian Ice on March 20, try the exciting new SKITTLES Italian Ice, and don’t forget to enter the Free Italian Ice for a Year contest on the Rita’s Ice App.
Don’t miss out—grab your free cup of ice and join the fun on March 20! For more sweet ideas and tasty ingredient inspiration, reach out to us at Source86. Check out our full range of ingredients and co-manufacturing services today, and make your dreams come true!
