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CPG News

Get your noodle-on! Noodles & Company launches merch store with sweaters, sneakers, and onesies

Avatar photo

by Agustina Branz · November 25, 2024

White and blue sweater, yellow hat, red and yellow sneakers.

Ready to add a little “Uncommon Goodness” to your holiday shopping list? Well, Noodles & Company is not just about serving up delicious noodles anymore—they’ve officially launched their first-ever Noodles Merch Store! Just in time for Black Friday and the gift-giving season, the fast-casual chain is rolling out an exclusive collection of festive, noodle-themed apparel and accessories, perfect for every noodle lover in the family. From cozy sweaters to matching bandanas for your furry friends, the new Noodles Merch Store has everything you need to show your love for your favorite noodle joint while spreading some serious holiday cheer. Shall we learn more?

What’s popping at the merch store?

The Noodles & Company Merch Store isn’t your run-of-the-mill holiday shop. This season, fans of the brand can snag all sorts of limited-edition, noodle-inspired gear—but hurry, because these items are only available through December 31st (or until supplies run out). Here’s a quick preview of what’s on offer:

  • Trendy Noodle Kicks: Yes, you heard that right. These trendy red and yellow shoes are stamped with the iconic Noodles logo and even have a playful macaroni noodle embossed in the sole. Perfect for taking your noodle love to the streets!
  • Festive Branded Onesie: Cozy up in this white onesie covered with playful Noodles icons like rice crispy treats, bowtie pasta, and even some festive snowflakes and candy canes. It’s perfect for lounging at home or gifting to that person who needs a little extra holiday cheer.
  • Cozy Holiday Sweaters: A blue-and-white sweater adorned with adorable snowflakes, gingerbread men, and, of course, Noodles’ classic logo. It’s like wearing a bowl of noodles wrapped around you—only much more fashionable!

Delicious deals!

Want to take your holiday shopping up a notch? From Black Friday to Cyber Monday, the Noodles branded onesie will be 50% off! It’s a perfect time to snag this cute and cozy piece for yourself or your favorite noodle fanatic at a great price. The best part? You don’t need to meet any minimum purchase requirements to score this deal—just head to the checkout and the discount is automatically applied. Food and style!

“We’re excited to offer our guests a fresh and festive way to celebrate their love for Noodles this holiday season with the launch of our first-ever e-commerce store—just in time for Black Friday,” said Danielle Moore, Noodles & Company director of communication. “Our new online merch store is the ultimate destination for limited-edition gear, from cozy holiday sweaters to vibrant bowl koozies. It’s a fun and stylish way for our loyal fans to show off their Noodles pride while bringing a touch of Uncommon Goodness home for the holidays!” 

Merch mania!

Two women and a man wearing Taco Bell Sweatshirts.

The restaurant merch trend is hot right now, and Noodles & Company is jumping on board. But they’re not the only ones making moves in this space, take these brands for example:

  • Taco Bell: The brand has been a trendsetter in restaurant merchandise, offering unique and often playful items through its Taco Bell Shop. Back in 2017 they even made a limited-time collab with fast fashion brand Forever 21. Talk about eating in style.
  • Chipotle: The beloved burrito chain, also jumped on the merch train, offering creative and sustainable pieces to their fanbase. From active gear to tie-dye fits, the brand has a wide variety of products for their die-hard customers. For this holiday season, they even launched their “All I Want is Chipotle” bundle, featuring a Cilantro Soap, the “Water” Cup Candle, and a Car Napkin Holder. Ok Chipotle, we see you!
  • Dunkin’: The company has taken its iconic coffee and donut imagery and turned it into a successful merch line. From coffee cup-themed mugs and socks to T-shirts and sweatshirts emblazoned with Dunkin’s signature colors and logo, Dunkin’ has a range of fashion and accessories for coffee lovers.

Nothing beats a cozy brand-clothing collab, even if it’s for stuffed buddies!

The rise of restaurant merch is not just about brand loyalty—it’s also about fun and nostalgia. Consumers enjoy showing off their love for their favorite food brands, and restaurants are capitalizing on that with clever, limited-edition apparel, accessories, and even home décor items. Exclusive merchandise builds excitement, creates a sense of community, and provides fans with another way to engage with the brand beyond just eating their food.

Wanna know more about news like this? Talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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