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Source86

Source86

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CPG News

Ghirardelli Goes Gluten-Free: Double Chocolate Brownies for Everyone!

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by Agustina Branz · March 25, 2025

Ghirardelli Double Chocolate Brownie Mix

Ghirardelli, the premium chocolatier that “Makes Life a Bite Better,” is shaking up the baking aisle with its new Gluten-Free Double Chocolate Brownie Mix! That’s right—gluten-free foodies can finally sink their teeth into the same rich, fudgy Ghirardelli brownies made with premium chocolate. Considering that 30% of consumers have followed or currently follow a gluten-free diet, this is a game-changer for home bakers everywhere!

“This highly anticipated offering allows everyone to enjoy the rich chocolate goodness of Ghirardelli’s beloved Double Chocolate Brownie. We’re delighted to bring the same cherished craftsmanship and decadent indulgence into the kitchens of all home bakers, regardless of dietary needs.” David Dulyx, vice president of licensing and professional products division (PPD) for Ghirardelli. 

Same rich flavor, now gluten-free

Ghirardelli has just unveiled a gluten-free version of its beloved Double Chocolate Brownie Mix, delivering the same rich, chocolatey indulgence without the wheat. This new mix features the same decadent blend of semi-sweet and bittersweet chocolate chips, complemented by a hint of vanilla, but now swaps out wheat flour for brown rice flour to maintain that signature fudgy texture. Designed for gluten-free eaters yet so delicious that everyone will want a bite, this mix ensures that indulgence knows no limits. Ghirardelli taps into the latest dessert trends with style!

Gluten-free baking is on the rise, with more consumers seeking treats that align with their dietary needs. Ghirardelli is proving that going gluten-free doesn’t mean sacrificing flavor, offering a high-quality alternative that meets the growing demand for indulgent, gluten-free desserts. With major retailers like Walmart and Kroger stocking the mix, it’s set to become a household staple, making rich, chocolatey brownies more accessible than ever.

How to bake the perfect batch

Want to whip up the perfect gluten-free brownies? Here’s how:

  1. Preheat your oven to 325°F.
  2. Mix the brownie batter with butter, water, oil, and an egg.
  3. Pour into an 8×8-inch pan.
  4. Bake for 40-45 minutes and let cool before slicing.
  5. Enjoy rich, fudgy, gluten-free chocolate bliss!

Sweet news!

The rise of gluten-free product innovation is driving increased demand for alternative flours like brown rice flour. As more brands invest in gluten-free offerings, ingredient suppliers and manufacturers must prioritize compliance and premium quality to meet industry standards. This growth also presents new opportunities for wholesale distributors and importers to cater to the evolving market needs. To stay ahead, suppliers must secure reliable sourcing for specialty ingredients, ensuring consistent quality and availability in this expanding sector. For love, for wellness, for pure chocolate joy—Ghirardelli is always the answer!

Ghirardelli Brownie Mix

Beyond brownies

The gluten-free market is growing fast! From pancake mixes to cookies and breads, brands are investing in high-quality, better-for-you options. Ingredient suppliers and manufacturers should take note—this is a trend that’s here to stay!

  • The global gluten-free market is projected to reach $14 billion by 2030.
  • Consumers want clean-label, allergen-friendly options without sacrificing taste.
  • Big brands are adapting to keep up with demand for better gluten-free choices.

Ghirardelli’s Gluten-Free Double Chocolate Brownie Mix is available now at major retailers for $5.99. Just add butter, water, oil, and an egg, and you’ll have an 8×8-inch pan of pure chocolate bliss.

Gluten-free fudgy goodness

Ghirardelli just proved that gluten-free treats can be just as rich, fudgy, and satisfying as their traditional counterparts. This launch shows how brands can adapt to dietary trends while keeping quality and taste a priority. If you’re in the wholesale, importer, or manufacturer space, this is a clear sign that gluten-free innovation is worth the investment.

Gluten-free or not, everyone deserves a delicious brownie. Will you be giving these a try?Want to stay ahead of the gluten-free trend? Whether you’re looking for premium gluten-free ingredients, co-manufacturing solutions, or private label opportunities, we’ve got you covered. Let’s chat about how Source86 can help bring your next gluten-free product to life!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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