When disaster strikes, heroes emerge in unexpected places. For those affected by the devastating wildfires sweeping through Los Angeles, one of those heroes comes in the form of Goya Foods, America’s largest Hispanic-owned food company. Known for its commitment to community, Goya has once again shown that it’s not just about selling food; it’s about serving the people.
As wildfires continue to ravage Southern California, leaving a trail of destruction and heartbreak, Goya Foods is stepping in as a first responder. With a large facility in Los Angeles and a deep connection to the community, Goya has mobilized quickly to provide critical support. Their relief efforts include the donation of truckloads filled with thousands of pounds of essential food products, including rice, beans, canned goods, and ready-to-eat meals—food staples that are as comforting as they are nourishing in times of crisis.
A commitment to community
“Our hearts and prayers go out to our fellow neighbors who have lost so much. This historic devastation hits home because it is Goya’s home too, and it is vital that we come together to support our communities,” said Bob Unanue, President and CEO of Goya Foods. “We are grateful for the opportunity to assist our neighbors in Los Angeles and contribute to local relief efforts during this challenging time. Our commitment to providing food, support, and hope will be on-going.”
That’s exactly what they’re doing. As fires threaten homes and disrupt lives, Goya Foods is working tirelessly to ensure that relief reaches those who need it most. Through its Goya Cares initiative, the company is not just donating food; it’s fostering hope and supporting the resilience of the people of Los Angeles.
Partnerships for greater impact
When it comes to disaster relief, it’s often a case of “the more, the merrier,” and Goya is no stranger to collaboration. The company has joined forces with several local organizations to get the food into the hands of those who need it.
“The Global Empowerment Mission (GEM) is honored to have partners such as Goya who work with us side by side when disaster strikes. The generous donation of food will be placed in family necessity kits and delivered to families in Altadena and surrounding areas. If it weren’t for the generous support of these smart partnerships, GEM wouldn’t be poised to provide as much aid as we currently do,” stated Emily Fullmer, Chief Operations Officer of GEM.
Additionally, Goya is teaming up with Bracken’s Kitchen, an organization dedicated to preparing and distributing meals to those in need, and St. Philip’s Parish in Pasadena, which is coordinating the distribution to shelters in the area.
These collaborations ensure that Goya’s resources go as far as possible, helping to feed families, individuals, and even first responders as they battle the blaze and deal with its aftermath.
A long-term commitment to relief
Goya’s efforts won’t stop with a single donation. As the wildfires continue to burn, Goya Foods has pledged ongoing support to Los Angeles through its Goya Cares initiative. This initiative will continue to provide food, resources, and hope in the coming weeks and months as the city begins the long process of recovery. Goya’s commitment to its community is unwavering, and they’re determined to stand by the people of Los Angeles until the job is done.
How you can help
For those inspired by Goya’s generous actions and looking to contribute to the ongoing relief efforts, there are plenty of ways to help. Goya encourages everyone to reach out to local charities and organizations involved in disaster response. Some of these organizations include Bracken’s Kitchen and Global Empowerment Mission, which are doing incredible work on the ground to ensure that the relief efforts continue to thrive.
If you’re in a position to donate, your contribution—whether in time, resources, or funds—could make a big difference in the lives of those affected by this disaster.
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