Avocados From Mexico is officially crowning guacamole the MVP of Cinco de Mayo. Their new campaign, “Guac Makes the Fiesta,” puts a fresh, flavorful spin on the May 5th holiday by celebrating what really brings people together: great food.
Backed by a 43% consumer stat that says Cinco is about the food (more than drinks or dancing!), AFM is going all-in with branded in-store displays, snackable recipes, and bold digital ads designed to turn guacamole into a party essential.
With the second-highest avocado consumption day of the year approaching, the timing? Chef’s kiss.
Flavor first, fiesta always
Here’s how Avocados From Mexico is making waves this Cinco:
- Launch Date: April 10, 2025
- Campaign Name: Guac Makes the Fiesta
- Goal: Cement avocados as the food of Cinco celebrations
- Strategy: Branded packaging, retail kits, and online guac inspo
- Audience Insight: Nearly half of celebrators say food = top priority
“Cinco de Mayo is a time to celebrate the rich culture and flavors of Mexico, and nothing embodies that better than a big bowl of guacamole. This year, we’re reminding consumers that avocados turn an ordinary gathering into a real fiesta, bringing vibrant flavor and fun to every table. We’re proud to be a part of so many celebrations, making good times even better with the freshest, most delicious avocados.” Alvaro Luque, CEO of Avocados From Mexico. “
The campaign brings together sensory appeal and cultural celebration. Expect omnichannel visibility: from the produce aisle to your phone screen.
The bigger picture
Food-centered campaigns like this are a reminder that flavor sells — especially when tied to culture and celebration.
For retail and foodservice, this presents a golden moment to:
- Expand guac SKUs and seasonal menu items
- Introduce limited-edition private label dips
- Use campaign moments to test new avocado-based innovation
More importantly, it reinforces the power of ingredient storytelling — and the role of fresh produce in creating emotional connections at the table.
Ready to ride the guac wave?
Avocados From Mexico is doing more than promoting a fruit — they’re turning a holiday into a flavor-forward experience. And in an industry driven by what’s next, this campaign is a fresh reminder that great ingredients tell great stories. Cinco de Mayo offers are worth it!
So whether you’re in retail, foodservice, or looking to develop a new private label guacamole, now’s the time to plan your sourcing strategy and ride the momentum.
Avocados From Mexico isn’t stopping at Cinco. Later this year, Rob Riggle stars as The Guac Guru for the Big Game, proving that whether it’s May or football season, guacamole always steals the show.
Want in on the guac game? Reach out today — or explore our lineup of avocado-forward ingredients to keep your product pipeline as fresh as your Cinco spread.
