Häagen-Dazs Shops just gave us a reason to celebrate summer one spoonful at a time. Starting June 15, their Summer Blueberry Collection hits stores nationwide—and it’s serving creamy nostalgia with a twist. The big scoop? Their first-ever oat milk frozen treat is officially here. Whether you’re team dairy or team plant-based, there’s something to savor.
Three seasonal delights are leading the charge:
- A blueberry milkshake that’s all about creamy indulgence
- A cookie-packed sundae with a fruity punch
- A refreshing non-dairy freeze made with oat milk and real blueberry preserves
Yep, that’s your cue to start planning an ice cream run.
Meet the berry stars
Say hello to the Summer Blueberry Collection, a trio of limited-time frozen fun:
- Blueberry milkshake – A creamy mix of Vanilla Ice Cream, Summer Blueberry & Lemon Sorbet, milk, and whipped cream
- Blueberry crumble Dazzler – Layers of blueberry sorbet, blueberry preserves, cookie crumbles, and shortbread
- Blueberry lemon non-dairy freeze – The oat milk moment! A plant-based blend swirled with blueberry goodness
“Our Summer Blueberry Collection is all about slowing down and savoring the simple pleasures of the season. Each flavor brings a sense of nostalgia, like blueberry pie on a warm summer day—but with a Häagen-Dazs twist. Whether you’re craving a creamy classic, a fruity indulgence, or a refreshing non-dairy option, this collection invites everyone to pause and treat themselves.” Rachel Jaiven, Marketing Director at Häagen-Dazs Shops.
Spoiler: it’s not just about indulgence. It’s about choices—dairy or non-dairy, crunchy or smooth, sweet or tangy. You get to pick your blueberry path. Scoop after scoop, Häagen-Dazs delivers new joys!
Want to see the full lineup? Head to Häagen-Dazs Shops for mouthwatering visuals.
Oat milk for the win
We’re seeing more oat milk in everything—from lattes to ice cream—and it’s not just a fad.
Here’s why this launch is a big deal:
- Oat milk is booming: It’s creamy, allergen-friendly, and ideal for frozen desserts
- Plant-based treats sell: Non-dairy SKUs are growing across grocery and foodservice menus
- Fruit-forward is hot: Blueberry and lemon? A classic combo that checks both flavor and wellness boxes
For ingredient suppliers, this is a case study in how to blend nostalgia with innovation. If you’re in the business of sourcing oat milk bases, fruit purees, or inclusions, this launch is a great blueprint.
Blueberries are having a moment
Let’s break it down:
- Plant-based LTOs are winning – Limited-time offers like this one keep menus fresh and tap into growing dietary trends
- Blueberries are everywhere – From smoothies to desserts, they’re trending thanks to their natural sweetness and antioxidant appeal
- Dessert menus are evolving – Expect more crossover between nostalgic flavors and new formats (hello oat milk swirls!)
This launch also reinforces the power of experiential desserts. It’s not just about flavor anymore—it’s about texture, variety, and vibe.
Your turn to sweeten things up
The Summer Blueberry Collection is more than just a seasonal menu update—it’s a sign of where frozen treats are headed. Plant-based? Check. Fruit-forward? Check. Instagrammable layers of cookies and sorbet? You bet. If you’re in the ingredient game—whether bulk blueberries, oat milk bases, or co-manufactured frozen desserts—this is your moment to get creative.
Thinking of launching your own seasonal SKU? We’ve got you covered with everything from clean-label fruit purées to bulk oat milk powder. Let’s make dessert magic together.
Contact us or check out our growing list of plant-based and fruit-forward ingredients!
