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Source86

Source86

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CPG News

Happy Birthday, Oreo!

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by Agustina Branz · March 7, 2025

oreo

March 6th marks Oreo‘s 113th birthday, and this iconic cookie is celebrating with some serious flavor fun! From Double Chocolate Cakesters to the all-new Golden Birthday Cake cookies, Oreo is stepping up its game to keep fans hooked. These sweet treats aren’t just about nostalgia—they’re about flavor innovation, bold collaborations, and a cookie that’s constantly evolving to stay in the spotlight. Oreo fans, it’s time to get excited!

Oreo turns 113: A cookie revolution

On March 6, 2025, the company turned 113 years old, and it’s ready to party in the sweetest way possible! To mark this milestone, the beloved cookie is rolling out two brand-new treats that will have your taste buds dancing.

  • Double Chocolate Cakesters: If you’re a fan of soft-baked cakes and chocolatey goodness, this is your dream come true. Filled with a rich chocolatey creme, these are a throwback to the 2007 Cakester era—but this time, the chocolate is doubled. The best part? These Cakesters aren’t going anywhere anytime soon. They’re here to stay!
  • Golden Birthday Cake: Think of this as the ultimate birthday bash in cookie form. Golden Oreo cookies filled with birthday cake-flavored creme and loaded with rainbow sprinkles. Let’s be honest, every birthday celebration deserves a little sparkle.

Cookie flavor party is here!

You might be wondering, “What’s the secret to a 113-year reign as the king of cookies?” It’s all about constantly staying ahead of the game. Over the years, the company has reinvented itself time and time again, introducing new flavors, shapes, and experiences. Whether it’s Pumpkin Spice Oreos or limited-edition flavors like Oreo Coca-Cola (yes, you read that right), the brand never stops surprising us.

And let’s not forget about the Cakesters—released in 2007, they brought a whole new level of soft cookie snacking that Oreo fans quickly fell in love with. Now, the Double Chocolate Cakesters are back, and they’re here to stay, offering the perfect balance between nostalgia and fresh innovation.

The flavor lab: more than just a cookie

Oreo (1)

It’s no surprise that Oreo fans are passionate about new flavors. And why wouldn’t they be? Over 85 different Oreo flavors have graced store shelves across the globe. From classic favorites like Mint Oreo to wild concoctions like Strawberry Milkshake, Banana Split, and even Candy Corn. If there’s one thing Oreo knows how to do, it’s create excitement.

This year, Oreo is taking things to a whole new level. With the launch of the Golden Birthday Cake Oreo, the brand isn’t just adding a new flavor to the lineup—they’re creating a whole experience. Rainbow sprinkles? Check. Birthday cake flavor? You bet. It’s the perfect treat to make your celebrations even sweeter!

The ultimate cookie meets drink combo 

Oreo isn’t just about cookies anymore. Last year, Oreo teamed up with Coca-Cola to create Oreo-flavored Coca-Cola drinks and special-edition cookies with popping candy. This collaboration is proof that when Oreo thinks outside the cookie jar, it knows how to get people talking. And that’s not just a one-time thing—Oreo’s future collaborations could be even more exciting. The possibilities? Endless.

Celebrating Oreo’s legacy

Oreo’s anniversary isn’t just a reason for fans to snack on their favorite cookie. It’s a celebration of how the brand has continued to innovate and stay relevant for over a century. From classic cookies to new twists on old favorites, Oreo has a way of making you fall in love with it all over again.

The cookies king’s ability to introduce new flavors, and create memorable experiences shows just how important it is to stay connected to consumer cravings. Whether it’s through collaborations, new flavor profiles, or quirky cultural traditions, the company keeps us all excited to see what comes next.

What’s next?

If this 113th birthday celebration is any indication, the company’s future is filled with delicious surprises. With each new flavor and creative twist, the cookie king proves that it’s not just a cookie—it’s a part of our lives, memories, and the fun that comes with every bite.

So, whether you’re celebrating National Oreo Cookie Day or diving into a new Oreo creation, one thing’s for sure: Oreo’s sweet legacy is far from over. Oreo’s 113th birthday is proof that cookies can be more than just snacks—they can be part of our celebrations and memories. 

If you’re craving more insights into the latest flavor trends or want to explore new ingredient ideas for your own product line, we’re here to help! Contact Source86 today or check out our selection of innovative ingredients to keep your creations as sweet as Oreo’s legacy.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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