This April, HARIBO—the OG of gummi goodness—is whisking candy fans away on a tropical escape. Just in time for National Gummi Bear Day on April 27, the brand is dropping two new, limited-edition treats: Goldbears Tropical and Twin Snakes Tropical. Think sunshine in every bite, with flavors like Passion Fruit, Kiwi, and Mango turning your snack game into a staycation.
Known for its colorful bears and sweet-sour snakes, HARIBO is now inviting candy lovers to embrace bold new flavors with a beachy twist. And for retailers and bulk buyers, this launch offers a sweet seasonal story that stands out on the shelf—and in the cart.
A Gummi Getaway? Yes, Please!
Let’s break down the tropical treats:
- Goldbears Tropical – HARIBO’s classic chewy bear gets an island makeover with Kiwi, Passion Fruit, Pineapple, and Paradise Punch.
- Twin Snakes Tropical – The sweet-and-sour snakes debut bold new pairs like Mango & Lime, Passion Fruit & Tangerine, and Paradise Punch & Pineapple.
This marks a milestone for Twin Snakes, which is branching out with new flavors for the first time ever. The timing? Perfect. According to HARIBO, 35% of U.S. consumers say they’re more likely to buy candy with tropical flavors.
“Tropical flavors bring that sense of fun that our brand is known for. And we love giving our fans fresh ways to feel that childlike happiness.” said Seth Klugherz, VP of Marketing at HARIBO of America.
Add a sprinkle of nostalgia, a dash of sunshine, and voilà—you’ve got HARIBO magic in every handful.
Bears just wanna have sun
This isn’t just a fun flavor moment—it’s a smart seasonal move. Here’s why:
- Seasonal Vibes Sell: People crave light, fruity flavors in spring and summer. These gummies deliver.
- Category Boost: Limited editions drive urgency and trial, which helps boost overall brand engagement.
- Shelf Appeal: Bright packaging and tropical flavors scream “summer snacking,” making them irresistible in retail.
- Trend-Forward: Tropical flavors are on the rise—especially with younger consumers who crave bold, global tastes.
And let’s not forget: National Gummi Bear Day is a HARIBO invention (yep, they created it in 2022!). It’s now an annual excuse to eat candy and celebrate the brand’s long, chewy legacy.
Snacking in paradise!
For anyone in the CPG space—retailers, distributors, flavor innovators—this launch is one to watch. Why? Because it’s a prime example of how legacy brands can stay fresh:
- For Bulk Buyers: Seasonal SKUs like these can drive incremental sales and add variety to your lineup.
- For Private Label Planners: HARIBO’s tropical twist may inspire copycat innovation—don’t sleep on mango or passion fruit!
- For R&D Teams: The sweet-sour-tropical combo is a signal that more adventurous flavor pairings are in demand.
- For Trend Watchers: This move confirms it—tropical is trending, and it’s not just for beverages anymore.
HARIBO is showing how to evolve without losing what makes you iconic. It’s a brand refresh without a rebrand.
Vacation vibes, gummi style
Whether you’re poolside, road-tripping, or just stuck at your desk dreaming of a beach, HARIBO’s tropical line is your snackable passport to paradise. These gummies are here for a good time—not a long time—so fans and retailers alike should act fast.
And HARIBO isn’t stopping at tropical flavors. This fall, the brand is bringing sour fun to Houston with its new Sour Sodas and a Halloween pop-up, offering bold soda-inspired flavors and immersive experiences — proving that HARIBO keeps fans engaged with playful, seasonal treats all year long.
Looking to bring some tropical sunshine to your product lineup? Let’s chat! At Source86, we help brands and makers source the real-deal ingredients that turn concepts into craveable creations.
Explore our tropical offerings or reach out to learn how we can help your next product pop. Let’s make flavor fun again!
