HI-CHEW® Original Mix PDP: HI-CHEW®, the beloved fruity, chewy candy, is celebrating its 50th anniversary in style. To mark the milestone, the brand is launching a limited-edition collection of five merchandise items, available exclusively on TikTok Shop.
Since its founding in Japan in 1975, HI-CHEW® has created more than 300 flavors, with popular favorites like strawberry, grape, green apple, and mango. The collection showcases playful, colorful designs, perfect for candy lovers and collectors alike.
Explore the HI-CHEW® candy PLP and celebrate five decades of chewy, juicy delight.
Chew on this: what’s happening?
HI-CHEW® is turning 50 and the celebration is as bold and colorful as its candies. The Morinaga & Company brand has grown from a Japanese favorite in 1975 to a global chewy sensation, entering the U.S. in 2008 and hitting over $100 million in sales by 2022.
To share the joy, HI-CHEW® has launched five limited-edition items that pay tribute to its flavorful journey. Available only on TikTok Shop, this collection mixes nostalgia, fashion, and fun.
Key Takeaways:
- Five merch items honor five decades of fruity fun.
- Sales have soared: growing 30% since 2022 in the U.S. alone.
- HI-CHEW® is Japan’s top chewy candy and a U.S. favorite.
- Items range from patches and pins to a bucket hat and a plush purse.
- Exclusively available on TikTok Shop, while supplies last.
Sweet merch, sweeter memories
So, what can fans get their hands on? Here’s the candy-coated lineup:
- Printed Patch ($8.59): A colorful nod to HI-CHEW®’s top flavors.
- Enamel Pins ($14.59): Three unique designs, from retro strawberry sticks to the 50th-anniversary logo.
- Bag Charms ($14.59 each): Playful accessories that show off your HI-CHEW® love.
- Bucket Hat ($26.90): Reversible and on-trend, decked in HI-CHEW® yellow and blue.
- Plush Purse ($34.90): A quirky, vibrant bag shaped like a HI-CHEW® pillow pack.
As Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc., put it:
“The love for HI-CHEW® continues to grow, and it’s been amazing to see people of all ages share their passion for the brand.”
Why this matters for candy lovers and the industry
HI-CHEW®’s milestone isn’t just about nostalgia. It reflects a broader trend: consumers crave brands that mix flavor, fun, and collectibility. By teaming up with TikTok Shop, HI-CHEW® is tapping into the intersection of e-commerce and pop culture, where Gen Z and millennials shop, share, and celebrate.
HI-CHEW isn’t stopping at merch. This fall, the brand brings flavors to life in Southern California with the House of Mystery Halloween pop-up, an immersive experience with new and classic flavors, games, and prizes.
For candy and snack retailers, this signals that limited-edition, fan-centric drops can drive buzz and loyalty. For fans, it’s a chance to snag a slice of chewy history.
Conclusion: Celebrating five decades of fruity joy
HI-CHEW®’s 50th anniversary collection is more than just merch; it’s a playful reminder of how a single candy can spark global love. With 300+ flavors, no synthetic colors, and a reputation for innovation, HI-CHEW® continues to sweeten everyday life.
Whether you’re a longtime fan or a curious first-time chewer, now’s the perfect moment to join the celebration. Don’t wait too long, though: these TikTok-exclusive items are going fast!
For more insights, feel free to contact us or explore our full range of fruity candies and private label solutions. Sweetening life shouldn’t be complicated — and with HI-CHEW®, it never is.
