ATLANTA — The Honey Baked Ham Company has launched a Spring Break Travel Guide designed to help families celebrate Easter while traveling, offering practical guidance on transporting holiday meals alongside limited-time promotions ahead of the spring holiday season.
The campaign arrives as spring break travel and Easter celebrations overlap in 2026, prompting more Americans to celebrate away from home. The guide includes tips for road trips and flights, including confirmation from the Transportation Security Administration (TSA) that solid foods like ham are permitted through airport security. HoneyBaked says the initiative aims to help travelers confidently bring traditional Easter meals with them, whether heading to beach rentals, family homes, or vacation destinations.
Traveling with ham: HoneyBaked tests airport security rules
To demonstrate the concept, HoneyBaked partnered with content creator Natalie Ludwig, who documented herself bringing a fully cooked Honey Baked Ham through airport security.
According to Chef Tim Ziga, HoneyBaked’s culinary expert, the effort highlights how traditional holiday foods can travel with families when properly packed.
“Holidays don’t stop just because families are traveling,” Ziga said. “Whether you’re packing a cooler for a road trip or flying to see loved ones, HoneyBaked makes it easy to bring tradition with you.”
The travel guide includes practical planning tips for both air and car travel, such as:
- TSA guidance confirming solid foods, including ham, are permitted through airport security
- Recommendations for packing and storing fully cooked meats
- Planning advice for hosting Easter gatherings while traveling
- Ideas for incorporating HoneyBaked meals into vacation celebrations
HoneyBaked’s menu includes fully cooked spiral-sliced ham, prime rib, and complete holiday meals, which the company positions as ready-to-serve options for travelers who want traditional dishes without cooking from scratch.
Limited-time Easter promotions
To support peak spring break and Easter travel, HoneyBaked also introduced limited-time discounts for customers ordering early or shipping meals.
Key offers include:
- $5 off $50+ or $10 off $100+ purchases, valid March 9 – April 2, 2026, using codes 729995 and 729996
- Tiered shipping discounts using code EASTER26:
- $10 off $75+
- $20 off $125+
- $30 off $175+
- $40 off $200+
The shipping promotion is valid through April 1, 2026, for orders delivered nationwide.
Why it matters
The HoneyBaked campaign reflects a broader CPG marketing shift toward travel-friendly food solutions as mobility and remote work continue reshaping holiday traditions.
Brands are increasingly positioning products around portability, convenience, and ready-to-serve meals, especially during peak travel periods. Fully cooked proteins and meal kits allow companies to tap into occasions that traditionally required home cooking.
At the same time, campaigns that combine practical guidance, influencer demonstrations, and seasonal promotions illustrate how food brands are expanding beyond product marketing into lifestyle content designed to meet consumers wherever they celebrate.
For companies in the prepared foods category, this strategy represents a growing opportunity to connect convenience with cultural traditions.
Editor’s note: Source86 perspective
For food manufacturers and private label brands, HoneyBaked’s travel-focused campaign highlights a growing opportunity in portable holiday meals and ready-to-serve proteins. As consumers increasingly celebrate holidays away from home, demand for convenient, high-quality prepared foods continues to expand.
At Source86, we help brands navigate evolving consumer trends by supporting ingredient sourcing, food safety oversight, and private-label production across the CPG supply chain. From bulk ingredients to co-manufacturing and R&D partnerships, our platform helps food companies scale seasonal products while maintaining supply chain transparency and quality. Let’s talk.
FAQs
Yes. According to the Transportation Security Administration, solid foods, including cooked ham, are generally permitted through airport security checkpoints, though travelers should follow proper packaging guidelines and may still be subject to inspection.
The HoneyBaked Spring Break Travel Guide is a seasonal campaign providing travel tips, TSA guidance, and Easter meal planning advice for families celebrating the holiday while traveling.
HoneyBaked’s early shopping promotion runs March 9 through April 2, 2026, while the shipping discount promotion is available through April 1, 2026, for qualifying orders placed online.
External source: The Honey Baked Ham Company® Launches Spring Break Travel Guide to Help Families Celebrate Easter Anywhere
