Easter is hopping into town, and 7-Eleven is fully stocked with sweet surprises. The convenience retail giant is making spring a little brighter—and tastier—with Easter-themed BOGO candy, cookie deals, and a limited-time delivery discount that’ll have both families and bulk buyers buzzing.
From chocolatey fan-favorites to gummies and fresh-baked goods, these deals stretch across key seasonal categories—perfect for everyday shoppers and anyone sourcing ingredients in bulk, from retailers to R&D teams.
So whether you’re building an Easter basket, restocking retail shelves, or just looking for a reason to grab a cookie (or six), 7-Eleven has something sweet in store.
BOGO like a bunny: The deal breakdown
Running from March 5 through April 29, 2025, this Easter campaign is more than just a candy crush—it’s a full-on treat parade.
Buy One, Get One for $1 on:
- Nerds Gummy Clusters
- Nerds Rope
- Brach’s Jellybeans
- Reese’s, Twix, Kit Kat, and more
2 for $5 share-sized favorites like:
- M&M’s
- Starburst
$2 for 6 on chewy staples:
- Skittles
- Lifesavers
- Starburst Gummies
$1 for 2 cookies (7Rewards® & Speedy Rewards® members only):
- Chocolate Chunk
- White Chocolate Macadamia
- Oatmeal Raisin
$1 fluffy Honey Buns (because breakfast deserves candy energy too)
April 20 Only: Use code EASTER to get $20 off your 7NOW® delivery order of $30 or more.
Bonus Round: Through the end of the year, loyalty app users can win $5,000 daily by shopping select products and playing an in-app game.
Not just candy—It’s strategy
These deals aren’t just great for your sweet tooth—they’re a sign of smarter seasonal retail strategy.
Seasonal promotions like this are increasingly:
- Data-driven: Tied to rewards apps and buying behavior
- Shelf-aware: Helping retailers move seasonal inventory quickly
- Ingredient-conscious: Triggering demand in chocolate, bakery, and confectionery supply chains
This makes them a triple win—for 7-Eleven, the candy-loving customer, and the bulk suppliers behind the scenes.
Hippity hoppin’ to the candy aisle
If you’re in the ingredient, co-manufacturing, or private label world, this is your spring wake-up call. Easter sales open the door for new formulations, seasonal limited editions, and innovative twists on traditional treats.
Hot ingredients hopping into demand:
- Chocolate chunks, chips, and coatings
- Sweeteners (sugar and natural alternatives)
- Bakery add-ins: oats, vanilla, nuts, raisins
- Gelling agents and fruit purees for gummies
- Natural colors and spring-themed flavorings
- Packaging for retail-ready or mini-bulk candy bags
With delivery apps playing a bigger role in seasonal sales, there’s also room to rethink shelf-life, format, and portability. Think single-serve, fun-size, resealable… and don’t forget festive packaging.
Retailers like 7-Eleven are planning way ahead. So if you’re not already thinking about Spring 2026 (yes, really), this is your sign to get cracking.
Wrap it up like a chocolate bunny
7-Eleven’s Easter rollout is more than a cute campaign—it’s a masterclass in seasonal execution. Shoppers get affordable fun, app engagement goes up, and ingredient demand ripples across candy and bakery sectors.
The takeaway for ingredient buyers and product developers? Stay nimble, stay seasonal, and stay sweet. Easter—and every other candy-forward holiday—is an opportunity to shine in R&D, sourcing, and strategic planning.
Need help finding your next sweet spot? From chocolate inclusions to bulk gummies, at source86, we’re here to help you deliver craveable, seasonal-ready solutions. Hop into our ingredient catalog or reach out to chat!
