Get your milk ready because Insomnia Cookies is taking National Cookie Day to the next level! On December 4, the late-night cookie experts are offering up some seriously sweet deals that will make you feel like you’ve hit the dessert jackpot. Whether you’re a cookie connoisseur or just in it for the free treats, Insomnia Cookies has everyone covered with their delicious rewards program and exclusive holiday flavors. Here’s the scoop on what’s happening on National Cookie Day.
Cookie monsters, get ready!
National Cookie Day is an unofficial holiday for anyone who loves cookies more than any other treat in the world. This upcoming Wednesday, December 4th, Insomnia Cookies is celebrating by treating Insomnia Rewards members to 1 FREE Classic Cookie and a $1 Deluxe Cookie. Yes, you heard that right! Free cookies, no purchase necessary in-store! If you’re ordering online, simply make a qualifying order through the app, and done, cookie magic at your fingertips. But here’s the fun part: if customers are new to the Insomnia Rewards program not only will they snag free treats for National Cookie Day, but they’ll also unlock a whole bunch of sweet benefits for future cookie runs.
Run, don’t walk!
National Cookie Day isn’t just about free cookies, the company is also unveiling two limited-time-only flavors to mark the occasion:
- Strawberry Cheesecake Filled Classic: Imagine a brown sugar cookie packed with sweet berry bits, filled with creamy cheesecake, and topped with a crunchy graham cracker finish. A dream, right?
- Red Velvet Cookies ‘N Cream Classic: This cookie is the holiday treat we’ve all been waiting for. A red velvet base with a cream cheese flavor, mixed with crushed chocolate sandwich cookies and vanilla-flavored chips. It’s basically a celebration of red velvet’s best friends.
These two new creations are available from today through December 15 (while supplies last), so make sure you get them before they vanish like last-minute holiday shopping. BRB, we are on our way to get cookies.
Making consumers feel special!
As suppliers, we know that consumers today are no longer just looking for a product—they’re looking for a complete experience. This shift in consumer expectations has made loyalty programs like Insomnia Rewards more important than ever. We see first-hand how companies are getting increasingly creative in how they show appreciation to their customers, and the company is setting the bar high with a loyalty program that feels both personal and fun. Gone are the days when brands could rely solely on basic discounts to drive sales.
Today’s consumers want to feel valued and special—they want rewards that go beyond the usual. This is why companies like Insomnia Cookies have pivoted to offering surprise rewards, birthday perks, and even points for actions like online interactions and repeat purchases.
These thoughtful extras help turn one-time buyers into loyal fans who feel personally connected to the brand. From a supplier’s perspective, we understand that the key to building long-term loyalty is not just offering a product, but creating an experience that makes customers feel like VIPs.
Loyalty programs customers a reason to keep coming back. When customers feel special and appreciated, they develop an emotional connection with the brand. Insomnia Cookies: by our side from sunset to midnight.
How to get the rewards?
To become an Insomnia Rewards member, customers can sign up online or in the app for FREE! They will need to enter their mobile number, first and last name, and email address to create an account and that’s it! Insomniacs will be able to easily track their points status, redeem available rewards, access their surprise offers, and reorder their favorite menu items. New Insomniacs interested in indulging in the late-night bakery’s delicious deals for National Cookie Day can join Insomnia Rewards until Thursday, December 5 at 6 AM EST to redeem a FREE Classic cookie and a $1 Deluxe cookie.
Wanna know more? Talk to our team today!
