Insomnia Cookies is cranking up the cozy this September with its annual PJ Party. On Monday, September 16, cookie fans across the country are invited to slip into pajamas, snag free treats, and celebrate the debut of a brand-new cookie flavor.
This year’s party has everything: freebies, limited-time deals, campus events, and a flavor collab with REESE’S that promises gooey, peanut-buttery perfection. If you love cookies and late-night snacking, this one’s for you.
Cookies, pJs, and freebies, oh my!
The fun kicks off at 8 p.m. local time in more than 300 Insomnia Cookies bakeries nationwide. Rewards members who show up rocking pajamas score a free Classic cookie, no purchase required.
It’s a simple recipe for happiness: throw on your coziest sweats, head to your nearest Insomnia, and walk out with something sweet. Free cookies taste even better when you’re in PJs.
Meet the peanut butter s’mores cookie
The star of the night is the Peanut Butter S’mores Cookie made with REESE’S. This campfire-inspired treat is loaded with chopped REESE’S Peanut Butter Cups, crunchy graham crackers, chocolate chunks, and gooey marshmallows.
It’s indulgence in every bite, sweet, salty, crunchy, and melty all at once. And yes, it’s available for delivery too, but only while supplies last.
Deals that keep the party going
The PJ Party isn’t just about freebies. Insomnia is stacking the night with can’t-miss deals:
- Free Classic Cookie for Rewards members in pajamas, no strings attached.
- $20 PJ Party Pack, featuring six fan-favorites, available in-store only on September 16.
- $1 Deluxe Cookie Party Favor for Rewards members, redeemable September 17–21.
Insomnia knows how to turn a cookie drop into an all-out celebration.
Campus takeovers
At select universities, the PJ Party turns into a full-blown festival. Students can expect late-night DJ sets, swag, glowsticks, giveaways, and even Red Bull drinks to keep the energy buzzing.
It’s a nod to Insomnia’s roots, born on a college campus in 2003. Two decades later, the brand hasn’t lost its connection to the students who helped spark its rise.
Sweet deals, late nights
Events like the PJ Party aren’t just about cookies, they’re about building community. By blending freebies, exclusives, and a fun theme, Insomnia creates experiences that fans want to share on social media.
The formula is simple:
- Experiential marketing keeps customers engaged.
- Flavor collabs like REESE’S drive buzz and excitement.
- Nostalgia and comfort make late-night snacking even sweeter.
It’s no wonder Insomnia has grown into a cult favorite with 300+ stores nationwide.
Late-night legends
Unlike traditional bakeries, Insomnia thrives after dark. Most locations stay open until 1 a.m. or later, making it the go-to spot for midnight cravings. Add in warm cookie deliveries and inventive flavors, and you’ve got a brand that knows its audience inside and out.
With the PJ Party, Insomnia doubles down on its reputation: fun, quirky, and never boring.
The bottom line
If you needed an excuse to wear pajamas in public, this is it. Free cookies, limited-edition flavors, and late-night fun, it’s everything Insomnia stands for wrapped into one event.
So mark your calendars for September 16 at 8 p.m., grab your pajamas, and join the sweetest party of the year.
And for food industry pros, Insomnia’s playbook is worth noting: pair innovation with community experiences, and you’ve got staying power baked right in.
At Source86, we know that the right ingredients make all the difference, whether you’re fueling a nationwide PJ party or launching your next big product. From bulk sweeteners and premium cocoa to private label solutions, we help brands bring bold ideas to life. Ready to cook up your own late-night favorite? Connect with us today and let’s make it happen.
