MANASQUAN, N.J. — For 70 years, Jersey Mike’s Subs has been famous for its cold cuts “Mike’s Way.” Now, to kick off its platinum anniversary year, the sandwich giant is firing up the grill for a historic menu addition. On Tuesday, January 20, 2026, the company announced the nationwide launch of Mike’s Hot Italian Sub, available for a limited time at more than 3,200 locations.
This marks the first time in the brand’s history that it has offered a hot version of its iconic Italian sub. The move directly targets fans of the chain’s cheesesteaks who have long requested a grilled alternative to the classic #13 cold sub.
The Build: “CPR” Meets the Grill
The new Mike’s Hot Italian is designed to be a bold, savory winter warmer. The build features:
- The Meats: Ham, salami, and pepperoni, chopped by hand and seared on the flattop grill.
- The Cheese: Melted provolone that binds the chopped meat.
- The Toppings: Grilled onions, fresh lettuce, and tomato.
- The Kicker: A finishing spread of Chopped Pepper Relish, known affectionately by superfans as “CPR,” which provides a spicy, vinegary punch to cut through the richness of the grilled meat.
Stacy Peterson, President and COO of Jersey Mike’s, explained the inspiration behind the launch:
“We’ve served up a lot of delicious subs since 1956, and incredibly, Mike’s Hot Italian is our first Italian sub hot off the grill… Our fans let us know they’re hungry for it, so we created this bold new flavor profile… for an experience we think our customers will crave long after their last bite.”
Availability & Price
The sub is available immediately at all participating U.S. and Canadian locations. A regular-sized sub is priced at $8.95, positioning it competitively in the fast-casual lunch market. Customers can order in-store, online, or via the Jersey Mike’s app.
A Sizzling Start to 2026
By launching “Mike’s Hot Italian,” Jersey Mike’s is doing more than just expanding its menu; it’s listening to decades of customer feedback and strategically positioning itself against other hot sandwich competitors during the peak winter season. As the brand celebrates its 70th anniversary, this grilled innovation signals a year of bold moves ahead. To stay updated on the latest fast-casual menu drops and franchise news, or to share your own brand’s culinary innovations, visit Source86.
