Los Angeles, Calif. — Grupo Jumex announced it will feature its latest product innovations, including Odwalla juices and Jumex GoMix gummies, at the NAMA Show 2026. The event takes place from April 22–24 at the Los Angeles Convention Center. The showcase marks a significant category expansion for the Mexican beverage leader as it moves further into the confectionery and premium juice sectors.
The presentation at booth #1550 will highlight the brand’s shift toward “better-for-you” snacks and beverages. These products emphasize real fruit ingredients, non-GMO certifications, and the absence of high-fructose corn syrup. This move aligns with current consumer demands for transparency and natural flavor profiles in the convenience and vending channels.
Expanding the fruit portfolio
Jumex is strategically reintroducing Odwalla to the market with a line of plant-based, kosher, and naturally crafted juices. This move seeks to recapture the brand’s previous standing in the premium beverage sector. The new lineup includes unique and health-forward blends, such as Orange Guava Ginger and a nutrient-dense Green Juice featuring pineapple, apple, and nopal cactus. Currently available in over 400 Southern California stores, Jumex plans an aggressive national expansion for the Odwalla line throughout the second quarter of 2026.
In addition to its beverage advancements, the company is diversifying its snack offerings with the debut of Jumex GoMix. This new fruit gummy line is crafted with real fruit juice, natural flavors, and natural colors, intentionally avoiding high-fructose corn syrup to appeal to health-conscious snackers. The “Spicy Original Mix” variety offers a distinctive “swicy” (sweet and spicy) profile, which serves as a direct nod to the brand’s authentic Mexican heritage and flavor expertise.
These gummies are already appearing on shelves in select Albertsons and Walmart locations. The brand’s entry into the confectionery aisle demonstrates a broader ambition to transform from a traditional juice company into a multifaceted provider of better-for-you snacks. By combining high-quality fruit ingredients with trending flavor profiles, Jumex is positioning itself to capture a larger share of the impulse-buy market at retail.
Why it matters
Jumex’s latest move illustrates a broader trend where legacy beverage manufacturers are transforming into “total snack” companies. By leveraging their expertise in fruit processing, they can enter the confectionery space with a “health-conscious” halo. This strategy reduces reliance on traditional nectar sales while capturing the growing “swicy” market trend.
Furthermore, the revival of Odwalla under the Jumex umbrella shows how brands are utilizing established names to fast-track credibility in the premium, non-GMO juice segment. For the CPG industry, this highlights the importance of cross-category innovation and the use of authentic regional flavors to differentiate products in a saturated retail environment.
What’s New
While legacy brands like Odwalla are bringing beloved smoothies back to the convenience sector, other beverage innovators are pushing the boundaries of functional health. DOSE has just introduced a powerful new way to drink your daily nutrients with its latest cold-pressed creation. Discover how the brand is blending targeted wellness and on-the-go convenience in our coverage of the DOSE Vitality Smoothie & Liver Supplement Launch.
Editor’s note: Source86 perspective
For juice manufacturers and confectionery brands, Jumex’s entry into the gummy market is significant. It highlights the critical need for supply chain agility and precision sourcing. The brand is integrating regional flavor trends into a traditional snack model. This demonstrates how menu innovation must now move at the speed of digital culture.
At Source86, we empower legacy brands and emerging food companies to navigate these rapid market shifts. We do this through our global network of sustainable fruit pulp suppliers and R&D culinary support. You may be looking to scale high-quality botanical ingredients. Alternatively, you may want to develop private-label gummy formulations that capture the “swicy” trend. Our platform provides the transparency and logistical expertise required to maintain margins. We help you meet surging consumer demand effectively. Let’s talk.
FAQs
Jumex GoMix is currently available at select Albertsons stores in West Texas and New Mexico. They are also rolling out to select Walmart locations nationwide and online.
The new Odwalla lineup is made with real fruit and contains no added sugar and no high-fructose corn syrup. However, they contain natural sugars found in fruit juices.
The featured flavors include Orange Guava Ginger, Green Juice (with pineapple, apple, and nopal cactus), and 100% Orange Juice.
External source: Jumex® to Spotlight New Jumex® GoMix™ Gummies and Odwalla® Juices at NAMA Show 2026
