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Source86

Source86

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CPG News

KFC brings back Original Honey BBQ and $3.99 Chicken Sandwich

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by Agustina Branz · October 2, 2025

A KFC meal box containing two pieces of fried chicken covered in Honey BBQ Sauce, a side of coleslaw in a small cup, and a biscuit, with KFC branding in the background.

KFC is in its comeback era, and fans are eating it up. The big news? Original Honey BBQ, the sweet-and-smoky cult classic from the late ’90s, is officially back on the menu starting October 6. And it’s not just sauce for dipping, it’s saucing up everything from tenders to the crispy Chicken Sandwich.

The sauce fans never forgot

When KFC retired Original Honey BBQ, fans didn’t just shrug and move on. They swapped copycat recipes, dropped requests on social media, and made sure the world knew this sauce was missed. 

“KFC’s Original Honey BBQ wasn’t just a menu offering, it became a cultural touchstone that fans have been craving and asking us to bring back for years. What better way to continue our KFC comeback than to bring back this legendary flavor and reintroduce it in a bigger and bolder way — on everything.” Catherine Tan-Gillespie, President, KFC U.S. 

Napkins get a glow-up too

What goes hand in hand with sticky, saucy BBQ? Napkins. And in classic KFC fashion, they’re having fun with it. To celebrate the return, superfans were surprised with an oversized napkin, so big it could wipe down an entire table. It’s a playful nod to tradition, showing that KFC knows its history while keeping things lighthearted.

Throwback price, big sandwich energy

Honey BBQ isn’t the only headliner. The KFC Chicken Sandwich is back in the spotlight too, now priced at a retro $3.99. Featuring an extra-crispy filet on a toasted brioche bun with real mayo (or spicy mayo if you’re bold), it’s giving serious competition to Chick-fil-A—and it’s available on Sundays, which is a quiet flex.

Scary good deals all october

Spooky season just got tastier. Through October, KFC Rewards members can sink their teeth into “Scary Good Deals.” That means 50% off a 12-piece bucket, 50 nuggets for $20, and even a free Classic Chicken Sandwich with a $10 order. It’s the kind of lineup that makes the Colonel’s bucket feel like a trick-or-treat basket.

Fans drive the menu comeback

KFC isn’t shy about admitting this comeback was fueled by customer demand. Social media posts, online petitions, and constant fan chatter made it impossible to ignore the call for Original Honey BBQ. It’s a reminder that today’s menu innovation is often co-created with the people who line up at the drive-thru.

Bringing back a fan favorite isn’t just about nostalgia, it’s also smart business. By blending throwback pricing, seasonal deals, and a reimagined sauce rollout, KFC is positioning itself as both a heritage brand and an innovator. It’s a move that keeps loyal customers happy while pulling in new ones looking for flavor and value. Chicken is the flavor everyone’s chasing!

A large KFC bucket filled with fried chicken pieces, a hand holding a drumstick, dipping sauces in small containers, and a KFC paper bag in the background.

Flavor nostalgia meets future innovation

KFC’s comeback play isn’t just about resurrecting classics. It’s about listening to fans, honoring nostalgia, and pushing flavor forward. By blending throwback favorites like Original Honey BBQ with new promotions and value-packed deals, KFC proves it knows how to win over both old-school loyalists and new fans hungry for bold moves.


KFC continues its limited time offer strategy beyond fall menu items. In November 2025, the chain launched the Extra Crispy Festive Feast priced at $25 for Thanksgiving, introducing the Gravy Flight featuring three varieties including new Southwest Cheddar Gravy. The holiday promotion targets consumers seeking alternatives to traditional turkey dinners. Read more about KFC’s Festive Feast and Gravy Flight.

Faqs

  1. What menu items come with Original Honey BBQ?
    Chicken pieces, tenders, and yes—the KFC Chicken Sandwich.
  2. How much is the Chicken Sandwich right now?
    Fans can grab it for a throwback $3.99 at participating locations.
  3. What are the “Scary Good Deals”?
    Rewards members get specials like 50% off buckets, 50 nuggets for $20, and a free sandwich with purchase all month long.

Sweet, smoky, finger lickin’ good

At Source86, we know comebacks take more than good sauce. From bulk supply to private label innovation, we help brands deliver flavor that fans remember and demand again. Whether you’re reviving a classic or launching the next big craveable product, Source86 keeps your supply chain as bold as your menu. Let’s make your next hit unforgettable!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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