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Source86

Source86

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CPG News

Kilwins Celebrates National Dessert Day With a Sweet Sweepstakes

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by Agustina Branz · October 9, 2025

Hershey (2) 11zon

Get ready to satisfy your sweet tooth. Kilwins is making National Dessert Day extra special this year. The beloved dessert brand, known for its hand-crafted chocolates, caramel apples, and super-premium ice cream, is hosting a fun Instagram sweepstakes from October 14–19, 2025, giving dessert lovers the chance to win one of ten $50 Kilwins eGift Cards.

Whether you’re a fudge fanatic or an ice cream enthusiast, Kilwins’ classic confections bring joy in every bite.

A celebration made of fudge, chocolate, and happiness

Kilwins, the iconic Michigan-based dessert brand, is turning National Dessert Day into a celebration of flavor, nostalgia, and fun. From October 14 to 19, dessert lovers can enter the brand’s Instagram sweepstakes by following @Kilwins and tagging a friend in the official post.

Ten lucky winners will each receive a $50 Kilwins eGift Card, perfect for indulging in their favorite treat: from hand-paddled fudge to caramel apples dipped in glossy chocolate.

What makes Kilwins so irresistible?
It’s all in the craftsmanship. Each confection is handmade with time-honored techniques, using premium ingredients and traditional tools like marble tables and copper kettles. Fans can enjoy classics such as:

  • Signature hand-paddled fudge crafted fresh daily
  • Kilwins Original Recipe Ice Cream, known for its rich, ultra-creamy texture
  • Caramel corn, nut brittles, and chocolate-dipped delights
  • The new Dubai Chocolate Truffles—already a sellout hit

Angie Eckelkamp, Kilwins’ Chief Marketing Officer, said:

“At Kilwins, we believe dessert should be an experience, not just a treat.”

“National Dessert Day is the perfect occasion to celebrate the joy of hand-crafted sweets and shared moments.”

Sweet facts about Kilwins (because who doesn’t love trivia?)

Founded in 1947, Kilwins has expanded to over 180 locations across 28 states, while maintaining its old-fashioned charm. The brand’s “open kitchen” concept lets visitors watch fudge being paddled and caramel bubbling away—a sensory experience that lives up to its slogan, “Sweet in every Sense since 1947®.”

Kilwins has also been ranked #1 in the candy, ice cream, and frozen desserts category in Entrepreneur magazine’s Franchise 500® for nine consecutive years: proof that good old-fashioned sweetness never goes out of style.

Why this news matters for the dessert industry

National Dessert Day isn’t just about sugar rushes; it’s about community, tradition, and the growing consumer demand for artisanal desserts. Kilwins’ sweepstakes aligns perfectly with a trend we’re seeing across the industry: brands using social media engagement and experiential marketing to connect with loyal fans.

Key takeaways:

  • Kilwins combines craftsmanship with modern marketing: handmade sweets meet Instagram moments.
  • The event boosts visibility for small-batch confectionery trends.
  • It celebrates nostalgia while embracing digital engagement, a win-win for dessert lovers and franchisees alike.

Sweeten your day—and your business!

Kilwins’ National Dessert Day sweepstakes isn’t just a promotion; it’s a celebration of what dessert should be: joyful, shared, and made with care. Whether you crave hand-paddled fudge, creamy ice cream, or chocolate-dipped apples, there’s something for everyone.

So mark your calendars for October 14–19 and join the fun by following @Kilwins on Instagram.

For more dessert inspiration, visit Source86’s website to explore our full range of ingredients and sweet solutions. Do you have questions or would you like to create your own private-label confections? Contact us today. We’d love to help you bring your dessert ideas to life!

FAQs

What can I win in the Kilwins National Dessert Day sweepstakes?

Participants have a chance to win one of ten $50 Kilwins eGift Cards, redeemable for any hand-crafted Kilwins dessert.

How do I enter the sweepstakes?

Simply follow @Kilwins on Instagram, find the official sweepstakes post, and tag a friend in the comments between October 14–19, 2025.

Why is Kilwins so popular among dessert lovers?

Kilwins’ long-standing tradition of hand-crafting confections using premium ingredients—and the immersive experience of watching treats made in-store—creates a sense of nostalgia and authenticity few brands can match.

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Avatar photo

Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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