Feast & Fettle, the premium meal delivery service, is making its Manhattan debut even sweeter. The Rhode Island-based company announced a limited-time collaboration with Levain Bakery, the iconic New York shop known for its giant, gooey cookies. Starting September 11, 2025, Members across the Northeast can add Levain’s famous four-pack of cookies to their Feast & Fettle orders.
This pairing blends two trends: the growing appetite for high-quality, ready-to-eat meals and the nostalgic comfort of indulgent desserts. In other words, mealtime just got a serious upgrade.
Cookie dreams delivered
Feast & Fettle is all about scratch-made meals that arrive ready to enjoy. But with their expansion into Manhattan, they wanted to mark the moment with something big.
Big cookies, to be exact. Levain Bakery’s six-ounce treats have been a New York staple since 1995, and now Members can enjoy them without hopping on a train to the city.
For two weeks only, Members can order Levain’s Signature Cookie Assortment for delivery on October 1 and October 8. The pack includes the brand’s most beloved flavors:
- Chocolate Chip Walnut
- Dark Chocolate Chocolate Chip
- Oatmeal Raisin
- Dark Chocolate Peanut Butter Chip
“We love sharing joy through our cookies. Adding them to the Feast & Fettle menu means more people can experience that joy, even if they’re hundreds of miles from one of our shops.” Lorna Sommerville, Chief Commercial Officer of Levain Bakery.
A match made in New York
Both brands share a commitment to quality and community. Feast & Fettle redefines convenience by offering meals that save time without cutting corners. Levain Bakery, meanwhile, built its reputation on a happy accident: their first giant cookie became a cult classic that turned a neighborhood shop into a global destination.
“Expanding into Manhattan is a milestone for us, and we wanted every Member to be a part of it, no matter where they live. Partnering with Levain lets us share something quintessentially New York with our entire community and create a shared food experience that brings people together. Having grown up in Brooklyn, I love that we’re giving all our Members a chance to taste this icon of the city.” Alon Rivel, CMO of Feast & Fettle.
Sweet collab, big bites
At first glance, it’s cookies and meals. But zoom out, and this partnership signals bigger shifts in the food industry.
- Premiumization of prepared meals: Customers expect more than just convenience, they want gourmet touches.
- Cross-brand collabs: Pairing meal services with heritage brands boosts both visibility and value.
- Indulgence meets wellness: Even health-conscious households want balance, scratch-made dinners plus nostalgic desserts hit the sweet spot.
This move sets a blueprint for how food delivery companies can stand out: by delivering not only meals, but experiences.
From NYC ovens to your doorstep
For wholesale buyers, manufacturers, and importer suppliers, partnerships like this are worth watching. They highlight the growing demand for products that carry emotional weight and recognizable branding.
Instead of competing solely on efficiency, companies are leaning into collaboration to give customers something new, memorable, and worth sharing.
The Levain x Feast & Fettle collab also taps into another trend: limited-time offerings. Scarcity creates buzz, drives trial, and leaves customers wanting more. It’s a playbook others in the industry are sure to follow.
Fall just got sweeter:
- Feast & Fettle is celebrating Manhattan expansion with Levain Bakery cookies.
- The partnership is available only for two weeks in October.
- Members can order a four-pack of Levain’s signature cookies.
- The collab highlights trends in premium meal delivery and brand partnerships.
Sharing joy, one cookie at a time
This isn’t just about dinner, it’s about redefining mealtime. By pairing scratch-made meals with cookies that carry cultural clout, Feast & Fettle is showing the future of food delivery: convenient, yes, but also personal and indulgent.
For the industry, it’s proof that partnerships between meal services, bakeries, and specialty food makers can set brands apart. Customers aren’t just buying food; they’re buying an experience, a story, and a little piece of nostalgia.
Whether you’re sourcing ingredients in bulk, exploring wholesale opportunities, or developing your own private label, collaborations like this are worth watching.
For more insights, feel free to reach out, or explore our range of bulk ingredients and private label solutions to see how you can bring the next big flavor to your customers!
