NEW YORK — Lo Secco Prosecco, the zero-sugar sparkling wine brand from Italy’s Veneto region, is starting 2026 with a major digital and physical expansion. On Monday, January 19, 2026, the company announced the launch of a new direct-to-consumer website alongside new distribution partnerships that bring its physical footprint to eight U.S. markets.
The expansion targets the growing “better-for-you” alcohol category, specifically consumers looking for low-carb, keto-friendly, or GLP-1 aligned options that don’t sacrifice the celebratory nature of sparkling wine.
New Markets & Partners
The brand has solidified its presence in the Northeast and Midwest through three key new partnerships:
- Connecticut: Partnering with Northeastern Beverage.
- Minnesota: Partnering with Maverick Beverage Company.
- New Jersey: Partnering with Shorepoint Distributing.
These additions bring Lo Secco’s total physical availability to eight states. For customers outside these regions, the newly launched website now offers national shipping directly to consumers’ doorsteps.
Monika Elling, Founder of Lo Secco, highlighted the strategic timing of the expansion:
“We’re at a pivotal moment as consumers recognize that zero sugar Prosecco can align with modern lifestyles… We’re proud to partner with distributors who understand that wellness and responsible wine consumption are not opposing ideas.”
Product Profile
Lo Secco Prosecco DOC Brut Nature is positioned as a “guilt-free” indulgence. Its key selling points include:
- Zero Sugar: A “Brut Nature” designation ensures no added dosage.
- Diet Friendly: Naturally low in carbohydrates, vegan, and keto-friendly.
- Authentic Origin: Produced in the Veneto region of Italy with DOC certification.
Greg Zannella, VP of Sales at Northeastern Beverage, noted the demand for such products:
“LO SECCO offers an exciting opportunity to meet growing consumer demand for a healthier choice without sacrificing quality.”
A Toast to Balance
As the “better-for-you” alcohol trend continues to gain momentum in 2026, Lo Secco’s expansion proves that consumers are refusing to compromise on celebration for the sake of health. By securing new distribution channels and launching direct-to-consumer shipping, the brand is positioning itself at the forefront of the functional beverage movement. To stay updated on the latest industry innovations, or to share your own brand’s expansion news, visit Source86.
