CHICAGO — Lou Malnati’s Pizzeria is turning its famous deep-dish pizzas into a symbol of love this February. On Thursday, January 29, 2026, the iconic Chicago brand announced the return of its heart-shaped pizzas, pledging to donate a portion of sales to local Make-A-Wish chapters in Illinois, Wisconsin, and Arizona.
The campaign, which runs from February 1 through February 28, aims to raise up to $50,000 to help grant wishes for children with critical illnesses.
The “Dish Out Some Love” Campaign
For every heart-shaped pizza sold at its restaurants (dine-in, carryout, or delivery), Lou Malnati’s will donate $1 to Make-A-Wish.
- New Sweet Treats: This year, the pizzeria is also introducing heart-shaped cookies and Eli’s heart-shaped cheesecake. These can be ordered individually or as part of a “Make-A-Wish Bundle”.
- Nationwide Shipping: Fans outside the restaurant footprint can participate via Tastes of Chicago. A special bundle featuring two heart-shaped pizzas, a cookie, and a cheesecake is available for shipping, with $2 from every online sale going to the charity.
Making Wishes Come True
Beyond the financial contribution, Lou Malnati’s is hosting pizza-making parties and celebration dinners for wish families throughout the month.
- Wish Kids: The campaign highlights children like Sutton, a 13-year-old from Arizona who designed the shirts staff will wear during the promotion, and Annie, an 8-year-old from Illinois dreaming of a princess party.
“Our deep-dish pizza brings people together for moments that matter,” said Julie Younglove-Webb, CEO of Lou Malnati’s. “This February, every heart-shaped pizza sold helps grant wishes and create special moments for Make-A-Wish families in our communities.”
For more information on the campaign or to place an order, visit LouMalnatis.com. For more food industry news and charity partnerships, visit Source86.
