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CPG News

Lucky Charms Ice Cream is Back at Cold Stone Creamery – And It’s Pure Gold!

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by Agustina Branz · March 5, 2025

Cold Stone Creamery

Cold Stone Creamery is bringing the luck (and the sweet treats) this St. Patrick’s Day with the return of its Lucky Charms Ice Cream! Available nationwide through March 31, 2025, this magical flavor is back in two festive creations:

Ice Cream at the End of the Rainbow – A dreamy mix of Lucky Charms Ice Cream, Lucky Charms Cereal, whipped topping, and gold glitter, all served in a green waffle cone or bowl.

Sprinkled with Charms Shake – A creamy, sippable delight featuring Lucky Charms Ice Cream, whipped topping, gold glitter, and more Lucky Charms Cereal.

It’s only here for a limited time, so get it before it disappears like a leprechaun’s pot of gold!

A sweet St. Paddy’s surprise! 

Every March, Cold Stone rolls out festive, limited-time flavors, and this year, Lucky Charms™ Ice Cream is making a golden comeback! This nostalgic treat is a collab between Cold Stone and General Mills, turning the classic marshmallowy cereal into a creamy, dreamy delight.

  • Available now through March 31, 2025
  • Find it at Cold Stone locations nationwide
  • Served in a special green waffle cone or bowl

Why everyone’s over the Rainbow about it 

“Lucky Charms ice cream, Creation and Shake are back, and we’re over the rainbow to have these fan-favorite St. Patrick’s Day treats throughout March. Lucky Charms™ will have kids and adults alike feeling like they’ve struck gold.” Jana Schneider, vice president of national programs at Kahala Brands, parent company of Cold Stone Creamery.

With nostalgia-driven flavors on the rise, this promo taps into childhood memories while offering a fresh spin on a beloved breakfast classic. Plus, limited-time flavors create buzz and urgency, making it a win-win for both customers and the brand. Creameries love you back!

 Fun facts:

  • Seasonal flavors boost ice cream shop sales by up to 20% during holiday months.
  • Collabs between cereal and dessert brands have been trending, with favorites like Fruity Pebbles and Cinnamon Toast Crunch hitting the frozen aisle.
  • St. Patrick’s Day desserts are booming, with green-themed treats making waves across the food industry.
Cold Stone Lucky Charm

Social media is stirring up the hype

Cold Stone’s Lucky Charms Ice Cream is already making waves online, with fans sharing their festive treats on Instagram, TikTok, and Twitter. From neon-green waffle cones to glittery milkshakes, this limited-time offering is highly Instagrammable, driving organic buzz and customer engagement. Seasonal and nostalgic treats like this don’t just sell in stores—they spread like wildfire on social media, proving once again that visual appeal is key in today’s dessert market. Expect to see more brands leveraging social-driven hype for their next big flavor drop!

The magic of limited-time treats 

Cold Stone is known for whipping up premium, handcrafted ice cream daily, and the Lucky Charms comeback is no exception. This year’s promo rides the wave of nostalgia, limited-time excitement, and holiday cheer. Ice cream collabs are the coolest trend right now!

Collab power: Cereal + Ice Cream = A nostalgic home run!
Seasonal hype: Limited-time treats drive traffic and social media buzz.
Green is gold: St. Paddy’s-themed items tap into the holiday market and boost engagement.

The return of Lucky Charms Ice Cream isn’t just a treat for customers—it’s a lesson in smart product innovation. Brands that tap into seasonal nostalgia, playful collaborations, and limited-time exclusivity create demand and excitement. Whether it’s cereal-infused ice cream, holiday-themed flavors, or unexpected mashups, the food industry continues to prove that fun and familiarity sell. As dessert trends evolve, we can expect even more creative crossovers that bring childhood favorites into new and exciting formats. Cold Stone keeps getting sweeter and sweeter!

And the magic doesn’t stop in March! Cold Stone continues to keep the calendar sprinkled with seasonal sweetness. After bringing back Lucky Charms™ Ice Cream for St. Patrick’s Day, the brand rolled out a fall lineup featuring Churro Ice Cream and the return of Honey Cornbread with Blackberry Jam Ice Cream. Both limited-time treats showcase Cold Stone’s talent for turning familiar flavors into unforgettable creations. Read more about the fall carnival of flavors here.

Get your hands on one 

Act fast! The Lucky Charms Ice Cream, Creation, and Shake are only available until March 31, 2025. Visit your nearest Cold Stone before the leprechauns take them away!

For more sweet trends and ingredient insights, contact us or explore our range of bulk ingredients today!

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Avatar photo

Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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