Lundberg Family Farms has been cultivating not just rice, but a legacy of sustainability and innovation that spans over four generations. Their journey from humble beginnings to becoming pioneers in organic rice farming is a tale worth savoring.
A grain of history: from dust bowl to rice bowl
In 1937, Albert and Frances Lundberg, along with their four sons, left the Dust Bowl-ravaged plains of Nebraska for the fertile fields of California’s Sacramento Valley. Witnessing the devastating effects of poor farming practices, they vowed to “leave the land better than they found it.” This commitment laid the foundation for what would become Lundberg Family Farms, a name now synonymous with sustainable rice production.
Ducks in a row: farming in harmony with nature
Lundberg’s approach to agriculture goes beyond the grain. Each winter, they transform their rice fields into temporary wetlands, providing sanctuary for over 200 species of waterfowl migrating along the Pacific Flyway. This practice not only supports biodiversity but also enriches the soil, as the birds’ natural behaviors help decompose rice straw into nutrient-rich mulch for future crops.
Their dedication to wildlife doesn’t stop there. To date, they’ve rescued and released over 30,000 ducklings, ensuring that their feathered friends thrive alongside their crops.
Spicing things up: A fiery collaboration
Never one to rest on their laurels, Lundberg Family Farms recently teamed up with Fly By Jing, the brainchild of culinary sensation Jing Gao, known for her Sichuan-inspired flavors. This collaboration birthed the Chili Crisp Ready-to-Eat Rice, a tantalizing fusion of Lundberg’s organic jasmine rice and Fly By Jing’s signature Sichuan Chili Crisp. Ready in just 90 seconds, this dish brings the heat and convenience to tables nationwide.
“My favorite product. Would that be the new collab with Fly By Jing Chili Crisp. This is our Chili Crisp Ready to Eat Rice. It tastes amazing. I’ve been here for five years. This is my favorite.” Samuel Geisler, National Account Manager
Regenerating the future
Lundberg Family Farms isn’t just about growing rice; they’re about growing it right. In 2023, they became the first U.S.-grown rice brand to earn Regenerative Organic Certification (ROC), a testament to their holistic approach to agriculture that prioritizes soil health, animal welfare, and social fairness. With a goal to certify all their organic rice by 2027, they’re setting the standard for regenerative practices in the industry.
“Our farm has been around for over 80 years. We are the leader of organic rice. So organic rice, that’s us. This year, 70% of our items are now regenerative organic certified. So we’re taking it to another level, really bringing in the sustainability aspect of our products.” Samuel Geisler, National Account Manager
A legacy that sticks
From rescuing ducklings to pioneering regenerative farming and spicing up our meals, Lundberg Family Farms exemplifies how tradition and innovation can coexist harmoniously. Their story is a flavorful reminder that with passion and purpose, it’s possible to nourish both people and the planet.
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