Halloween just got sweeter (and furrier). Mars, the snacking and pet care giant behind brands like M&M’S®, SNICKERS®, PEDIGREE®, and TEMPTATIONS™, has unveiled its first-ever limited-edition Mars Tails & Treating Pack. This festive bundle lets families enjoy candy classics while pets join in with treats made just for them.
Available now for $10.31 at the Mars Tails & Treating product page, the pack includes iconic chocolates for humans and a mix of dog and cat goodies.
Tails, treats, and togetherness
If you thought Halloween was just for humans, think again. According to a recent Mars and Ipsos survey, about 43% of U.S. pet owners say they plan to involve their furry friends in Halloween festivities this year. Costumes, photos, and themed treats are all part of the mix, but Mars saw an opportunity to go one step further—by creating a pack where candy and pet treats live side by side.
With decades of expertise across both confectionery and pet nutrition, Mars was uniquely positioned to deliver this crossover concept. The result? A kit that puts pets on equal footing in one of the most anticipated celebrations of the year.
What’s inside the Mars Tails & Treating Pack?
- For humans: Share Size Milk Chocolate M&M’S (5 bags), SNICKERS Full Size bars (5), and SKITTLES® Original Fruity Candy (5 share bags).
- For pets: GREENIES™ Dental Treats (dog sizes Teeny–Large), GREENIES™ Cat Dental Treats, PEDIGREE Drizzlers™ Savory Sauce (3 assorted packs), and TEMPTATIONS™ Lickable Spoons treats for cats.
- Bonus treat: A Spooky Seven Layer Dip recipe from Ben’s Original™ with a discount code.
- Giving back: Mars will donate $10,000 to the PEDIGREE Foundation to support adoptable dogs in finding forever homes.
Candy meets companionship
Mars is treating this launch with the same enthusiasm people pour into their jack-o’-lanterns. Executives at the company say the product is about more than candy; it’s about togetherness and shared experiences.
“Holidays mean more when we can celebrate together,” said Tim LeBel, Chief Halloween Officer at Mars Wrigley North America. “We’re thrilled to extend spooky season to pets with this first-of-its-kind innovation.”
Adding to that, Anton Vincent, President of Mars Wrigley North America & Global Ice Cream, highlighted the bigger picture:
“Our diverse portfolio reflects Mars’ commitment to innovation and to playing a meaningful role in both people and pets’ lives.”
The pack is also practical. Treats for humans and pets are sealed in separate containers, reducing the risk of mix-ups and making storage simple.
Why this Halloween launch matters
At first glance, the Mars Tails & Treating Pack looks like a fun seasonal gimmick—but it also says a lot about where the food and pet care industries are heading. Two key trends stand out:
- Pet humanization is booming. Pets are increasingly seen as family members, and products that include them in celebrations resonate with consumers.
- Cross-category innovation is the future. By merging confectionery with pet care, Mars is showing how brands can blur traditional product lines to create excitement.
For families, this launch makes Halloween planning easier and more joyful. For the industry, it’s proof that seasonal innovation doesn’t have to stay in one lane; it can drive new conversations, capture attention, and set trends.
A treat for families, pets, and businesses
The Mars Tails & Treating Pack is more than candy and pet snacks—it’s a signal of how consumer expectations are changing. People want products that bring everyone (including pets) into the celebration, and Mars is delivering. By pricing the pack at $10.31, a playful nod to October 31, Mars is also keeping it accessible and fun.
And Mars isn’t slowing down after Halloween. Next month, the brand will showcase its boldest flavor innovations yet, mixing sweet, sour, and even ‘swicy’ twists across fan favorites like M&M’S®, Skittles®, and SNICKERS®. It’s a clear sign that Mars is thinking beyond the season, setting the stage for an exciting 2026.
Want to make your Halloween sweeter (and safer for your pets)? Check out the Mars Tails & Treating Pack while supplies last, and explore more bulk candy and pet-friendly options to elevate your celebrations.
For even more seasonal insights and ingredient trends, be sure to visit us at Source86. Do you have questions, or are you looking for private label solutions? Feel free to contact us; we’d love to help you bring more treats (and fewer tricks) to your business!
