
- Date Issued: March 13, 2025
- Company: Massimo Zanetti Beverage USA
- Product: Our Family Traverse City Cherry Artificially Flavored Decaf Light Roast Ground Coffee
- Issue: mislabeled as decaffeinated; contains caffeine
- Product details: 12-ounce bags; UPC 0 70253 11080 1; best before 080325 V 15:37 C
- Action: consumers advised not to consume; return product to place of purchase
Stick around to find out more about this recall.
What happened?
On March 13, 2025, Massimo Zanetti Beverage USA initiated a voluntary recall of their Our Family Traverse City Cherry Artificially Flavored Decaf Light Roast Ground Coffee after discovering that some bags labeled as decaffeinated actually contained caffeine. The mislabeling was identified internally by the company. The FDA classified this as a Class II recall on March 25, indicating that the product may cause temporary or medically reversible adverse health consequences.
Product details:
Brand | Product | Size | UPC | Best by date | Issue |
Our Family | Traverse City Cherry Artificially Flavored Decaf Light Roast Ground Coffee | 12 oz | 0 70253 11080 1 | 080325 V 15:37 C | Contains caffeine |
The affected product was distributed by SpartanNash Company of Grand Rapids, Michigan, and shipped to retail stores across 15 states: Colorado, Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, North Carolina, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin, and Wyoming.
What caused the issue?
The recall was initiated due to a labeling error where caffeinated coffee was incorrectly labeled as decaffeinated. This may seem like a minor mix-up, but for consumers who rely on decaf for health reasons, it can have significant consequences.
Why mislabeled decaf is a problem
- Some individuals are highly sensitive to caffeine and may experience negative health effects if they consume it unknowingly.
- Those with heart conditions, high blood pressure, anxiety disorders, or caffeine intolerance may suffer from serious side effects.
- Pregnant individuals and those advised by their doctors to avoid caffeine could face unwanted health risks.
- People consuming decaf in the evening may suffer from sleep disturbances, not realizing they’ve ingested caffeine.
Possible symptoms for sensitive individuals
- Increased heart rate (palpitations)
- Jitters or shakiness
- Insomnia or difficulty sleeping
- Increased anxiety or nervousness
- Digestive issues such as acid reflux or nausea
- High blood pressure spikes
- Headaches
- Dehydration or increased urination
10 common question you may have
- How do I know if I bought the recalled coffee?
Check the UPC code (0 70253 11080 1) and best-before date (080325 V 15:37 C) on your package. If it matches, you should return the product. - What happens if I drink the mislabeled decaf coffee?
If you’re not sensitive to caffeine, you may not notice anything. However, if you are, you might experience symptoms like jitters, anxiety, or trouble sleeping. - Is this a dangerous recall?
This is a Class II recall, meaning it’s not immediately life-threatening but could cause temporary health effects. - Can I get a refund?
Yes! You can return the product to the place of purchase for a full refund. - Has anyone reported getting sick from this coffee?
As of now, no adverse reactions have been reported. - Where was the recalled coffee sold?
It was distributed across 15 states including Michigan, Ohio, and Wisconsin. - How does caffeine end up in decaf coffee?
Decaf coffee is made by removing caffeine from regular beans, but errors in production can lead to mislabeled products. - Can I still drink this coffee if I don’t mind caffeine?
While the coffee itself is safe, it’s best to follow recall instructions and return it. - Will this recall affect other products from Massimo Zanetti?
No other products have been recalled at this time. - What should I do if I feel unwell after drinking it?
If you experience severe symptoms, contact your doctor immediately.
Here’s what you should do

- Check your pantry: Look for 12-ounce bags of Our Family Traverse City Cherry Artificially Flavored Decaf Light Roast Ground Coffee with UPC 0 70253 11080 1 and Best Before date 080325 V 15:37 C.
- Identify the product: The UPC code is typically located on the back of the package near the barcode.
- Stop consumption: If you have the affected product, do not consume it.
- Return the product: Return the coffee to the place of purchase for a full refund.
- Contact information: For further questions, contact Massimo Zanetti Beverage USA’s customer service at 1-800-123-4567, available Monday through Friday, 9 AM to 5 PM EST.
Behind the brand
Massimo Zanetti Beverage USA is a leading coffee company known for producing and distributing a wide range of coffee products. While this is the first recall for this specific product, the company has a history of maintaining high-quality standards. However, mislabeling issues have occurred in the industry before. For instance, on March 19, 2025, Dessert Holdings LLC issued a recall for their Favorite Day™ Gourmet New York Style Cheesecake 6oz/2ct due to undeclared pecans. In addition, on November 19, 2024, the FDA announced Endo, Inc. expanded its earlier recall of Clonazepam Orally Disintegrating Tablets after discovering mislabeled cartons.
“Accurate food labeling isn’t just about compliance—it’s a crucial safety measure, especially for those with sensitivities or health conditions. When labels are incorrect, consumers can unknowingly be exposed to ingredients that affect their well-being. This recall serves as a reminder of why rigorous quality control and thorough verification processes are vital, ensuring that manufacturers put consumer safety first at every stage.” – Eran Mizrahi, CEO of Source86.
Ensuring safe sips
This recall highlights the importance of accurate labeling in the food and beverage industry. Mislabeling can lead to unintended consumption of substances that may pose health risks to certain individuals. Companies must implement rigorous quality control measures to prevent such issues and ensure consumer safety.
If you have the recalled coffee, please follow the instructions above to return it. For more insights into food safety and to explore our range of high-quality ingredients, feel free to contact us or visit our website.









